Coupa helps businesses gain greater efficiency and productivity to fuel growth with its leading business spend management platform.
Serving over 3,000 customers and managing over $5 trillion in business spend, Coupa leverages LearnUpon to sell courses that educate and support its users, helping them get the most out of the platform. Not only is LearnUpon making customer and partner education faster, more efficient, and scalable, it’s also turned learning into a revenue-generating hub that earns Coupa $10+ million annually.
Using LearnUpon, Brett and the rest of the Coupa team have transformed how they train their customers and partners by rolling out a complete suite of learning through a customer training academy. Named Coupa University, there’s now a library of over 30–40 certifications and courses on Coupa’s products that are easily accessible, allowing customers to learn at their own pace, anywhere, at any time.
For Brett, not only is Coupa increasing the value of its platform, leading to greater customer satisfaction and adoption, but it’s also boosting the business’s reputation. It’s seen as a trusted partner dedicated to empowering its community with the knowledge and resources needed to thrive in the fast-changing world of business spend management.
Coupa had been educating its customers on its products through instructor-led training. But, with its global customer-base exceeding 3,000 (and growing rapidly), they recognized that the current process wasn't fit to scale.
Case Study Details
- Commercial
- Customer
- High Tech and Software
- LMS
- Asia Pacific
- Australia-New Zealand
- Eastern Europe
- Latin America
- Middle East
- North America
- Scandinavia
- Western Europe
- B2B eCommerce
- B2C eCommerce
- Certification Management
- Content Management
- Integration
- Learner Experience
- Reporting and Analytics
- Virtual Instructor-Led Training
- CRM
- SSO
- Workflow Automation
- Salesforce
- Zapier
- Other integration
- No vendor services mentioned

