Sonic Automotive is one of the largest automotive retailers in the US. With total revenues of $10 billion per year, it’s a Fortune 500 company with 100+ stores representing 24 brands, including 16 EchoPark used-vehicle stores.
To support the organization’s mission to recruit, develop, and retain the best talent in the industry, Sonic’s Talent Management Team use LearnUpon to deliver powerful learning experiences across the employee lifecycle of their 8,400+ ‘Teammates’.
And their approach is being rewarded; accelerating new hire time to proficiency, boosting employee satisfaction, and reducing turnover through internal mobility is helping feed the organization’s profitability and market share. SAH stock has skyrocketed by 3.4x since the company launched with LearnUpon in January 2019.
In 2021 the organization was inducted to the Training Top 100 Hall of Fame, joining just 17 other companies named to the hall since its inception in 2008.
With big financial growth targets, the training team at Sonic Automotive sought to improve its people KPIs through learning.
To implement the vision, Sonic's training team members needed to find the right technology. They used other platforms, but according to Shawn Dingle, Senior Training Director "we were fighting the tools the entire time" and they didn't offer the functionality needed.
Case Study Details
- Employee
- Consumer Products
- Retail
- LMS
- North America
- Admin Experience
- Automation
- Cohorts
- Content Creation
- Content Standards and Types
- Group and Organizational Management
- Live Instructor-Led Training
- Integration
- Learner Experience
- Learning Paths
- Mobile
- Notification Management
- Personalization
- Reporting and Analytics
- Virtual Instructor-Led Training
- Data Analytics
- Data Import and Export
- SSO
- Webinar Platform
- Other integration
- No vendor services mentioned
