Pinterest + Intellum

Pinterest is a visual search and discovery platform where millions of users find inspiration, curate ideas and shop products to create a life they love.

Pinterest wanted to make its marketing “know-how” accessible to advertisers through Pinterest Academy, but its existing standalone site had major limitations:

1. Limited Scalability: The existing site couldn’t support the growing need for diverse types of content such as certification and webinars
2. Lack of Tracking and Insights: It was difficult to track learner progress and measure the effectiveness of the program
3. Suboptimal User Experience: Users lacked features to track their learning journey, leading to lower engagement
4. Need for Localized Learning: Delivering cohesive and accessible educational content to a global audience would increasingly become a challenge

In 2022, the team was commissioned to rebuild, revamp, and reimagine what was possible for this powerful learning program. Having team members with prior experience using Intellum, Pinterest was confident in the platform’s ability to deliver a customized, user-friendly, and scalable solution.

In February 2023, Pinterest Academy relaunched on the Intellum Platform with a focus on delivering high-quality, engaging learning experiences tailored to a global audience. Intellum provided Pinterest Academy with:

• An Intuitive and Scalable LMS: Pinterest expanded their program rapidly, adding new content and modalities
• Intellum’s robust analytics enabled Pinterest to track user progress, completion rates, program impact, and turn data into actionable insights
• Features like Single Sign-On (SSO), progress tracking, and a “continue where you left off” option enhances learner engagement
• Intellum’s support for certifications, badging (integrated with Credly), and pre-recorded webinars provided a comprehensive learning ecosystem
• The platform’s ease of use for instructional designers allowed Pinterest to standardize learning modalities and create visually appealing, interactive courses

Since transitioning to Intellum, Pinterest Academy has seen growth and impact:

• Pinterest Academy now offers multiple learning modalities, including certifications, video-based learning, webinars, and has seen a 170% growth in user base year over year
• Learners share consistently positive feedback about the quality of the learning experience
• In the last year, there’s been a 140% increase in badges earned year over year