Franklin Electric is a global leader in the production and marketing of systems and components for the movement of water and energy. The company serves customers in residential, commercial, agricultural, industrial, municipal, and fueling applications.

In 2019, Franklin Electric faced several industry-wide challenges:

• Declining skilled labor force and retirement of experienced professionals, which created a critical knowledge gap.
• The next generation of workers expected convenient, digital-first learning opportunities.
• The rapid evolution of the water systems industry required new approaches to training and development.

They wanted to redefine education within their industry and use learning as a strategic tool to address workforce challenges and operational demands.

Franklin Electric partnered with Intellum to transform their education programs and create a scalable digital learning ecosystem:

• Built tailored learning paths for contractors, partners, industrial users, and retail associates.
• Used SCORM files, HTML activities, videos, and interactive tools—such as the “TIPS” video series—to make technical knowledge accessible.
• Integrated tools like Zoom to enable virtual training, especially during the pandemic, maintaining education continuity at scale.

These actions allowed Franklin Electric to redefine industry education and embed learning deeply into their operations.

Franklin Electric’s initiatives achieved measurable results:

• 124% increase in active users on their digital learning platform, FranklinTECH.
• Reduction in support inquiries due to proactive educational content like “TIPS” and “TECH Talks.”
• Faster onboarding of new employees, with FranklinTECH becoming the primary onboarding tool.
• Strengthened customer relationships through hybrid learning, certifications, and on-demand education—positioning Franklin Electric as a trusted learning partner in the water systems industry.

They continue to expand hybrid learning, introduce certifications, and enhance digital offerings by using education as a foundation for growth and innovation.