Gong helps revenue teams capture and analyze customer interactions to improve performance. As Gong expanded into multiple products and began supporting increasingly complex customer environments, the team needed a customer learning program that could scale across segments without losing relevance for each role, product, and outcome.
Gong scaled a structured customer learning journey in Thought Industries, built to be prescriptive for onboarding, flexible for deeper learning, and measurable against product adoption and other key business outcomes. With Thought Industries’ platform, Gong operationalized education as an adoption and retention lever.
Key results include:
- 3.7x usage increase for new customers
- 95% conversion rate from new users to active users
- 46% increase in team-wide activity through certification
As Gong expanded into multiple products and began supporting increasingly complex customer environments, the team needed a customer learning program that could scale across segments without losing relevance for each role, product, and outcome.
Case Study Details
- Customer
- High Tech and Software
- LMS
- North America
- Admin Experience
- Certification Management
- Digital Badges
- Integration
- Learning Paths
- Personalization
- Reporting and Analytics
- APIs
- CRM
- Marketing
- SSO
- No integration names mentioned
- No vendor services mentioned
