Recognizing the rapid evolution and competitiveness of digital marketing, Facebook created Blueprint to educate advertisers, marketers, and business professionals on maximizing the use of its marketing platforms. Facebook launched the Blueprint e-learning platform using Intellum to educate marketers on its marketing tools. Within 34 months, Blueprint reached over 2 million global users, adding 100,000 new users and 286,000 enrollments monthly. Intellum’s flexible technology enabled Facebook to create a scalable, engaging learning environment with diverse content, including webinars and customized paths. Localization and multilingual support were key, with Blueprint available in multiple languages. The platform’s ability to quickly adapt and expand content significantly boosted user engagement and learning effectiveness.