Customer Education Resource Center

Customer Education is a business strategy that helps organizations attract, onboard, educate, engage, certify, support, and grow customers through a connected learning ecosystem that improves customer success and drives business performance.

Navigate the Customer Education Journey

Whether you’re building a customer education strategy, evaluating technology, or preparing to replace an existing platform, choose the path that best matches where you are in your journey.

Learn

Build a strong foundation with independent articles, expert interviews, podcasts, case studies, and practical insights covering customer education strategies, technologies, and best practices.

Build Your Understanding

Research

Compare customer education platforms through independent vendor profiles, analyst reviews, product demonstrations, and real-world customer success stories to identify solutions that best fit your organization’s goals and requirements.

Research Learning Systems

Select

Reduce project risk and increase speed with proven buyer education, practical selection resources, and independent consulting designed to help you choose the best customer education platform for your organization.

Browse Buyer Resources

LEARN

Whether you’re exploring customer education technology for the first time or refining an existing strategy, these independent resources will help you understand the concepts, technologies, and best practices behind successful multi-audience learning ecosystems.

Customer Education Articles

Explore foundational articles and expert perspectives that explain customer education strategies, technologies, business drivers, and real-world best practices.

Getting Started

Expert Advice

Customer Education LMS Use Cases

There are many ways to leverage a customer education LMS. The smartest organizations think about how a learning system can support every stage of the customer journey. How? Click on the boxes below to learn more…

Attract New Customers

Develop, deliver and track promotions and trigger campaigns in the LMS, driven by native or integrated CRM capabilities

Drive Qualified Leads

Use the LMS to tag users based on events or prior actions they’ve taken as potential customers. Then move them toward customer status with educational programs by combining targeted emails, discounts, bundles, blogs, videos and other content

Onboard New Customers

Start relationships on the right foot with highly personalized content and support people need to succeed with your product or service

Accelerate Time to Value

Create and manage a compelling onboarding curriculum by tailoring content to each customer’s unique interests. This engaging approach builds confidence and competence that drives adoption and reinforces continued use

Support and Grow

Drive ongoing training that inspires and enables customers to expand their use of your products over time

Boost Satisfaction and Loyalty

Nurture ongoing product use and build a springboard for cross-selling and upselling. Proactively educate customers about relevant new products, processes and capabilities that enhance their customer experience over time

Develop Brand Champions

Turn your best customers into vocal advocates that promote your brand through testimonials on social media, in blogs and beyond

Get Your Customers Talking

Empower committed customers to amplify their experience with your brand. Offer a global community of interest that encourages your best customers to share their expertise and support others, no matter what their language or location may be

Customer Ed Nuggets

Explore practical episodes featuring independent analyst John Leh and industry leaders covering customer education strategy, technology, implementation, content, marketing, customer success, and emerging trends.