Shimano partnered with Motrain to create a customized learning platform for their dealers and customers. The goal was to enhance product knowledge, improve sales skills, and increase customer satisfaction. The platform features incentivized training programs with gamification elements, interactive content, and personalized learning paths. As a result, Shimano saw a 90% increase in dealer engagement and a 25% increase in sales. The platform has improved sales performance, revenue growth, and customer satisfaction, strengthening relationships between Shimano and their dealers. By providing an engaging and personalized learning experience, Shimano has empowered their dealers and customers with the knowledge and skills needed to drive business success. The partnership with Motrain has proven to be a key factor in Shimano’s revenue growth and customer satisfaction, demonstrating the effectiveness of incentivized training in achieving business objectives.
Shimano wants to be the "brand of choice" among their dealers, which is happening through their incentivized training with Motrain.
Case Study Details
- Customer
- Partner and Channel
- Manufacturing
- Engagement
- Australia-New Zealand
- Eastern Europe
- Latin America
- North America
- Scandinavia
- Western Europe
- Content Consumption
- APIs
- Gamification
- Marketing
- Motrain
- Advocacy
- Content Consumption
- Marketing
- Motivational Design