incentli 2025

Incentli (formerly Motrain) is an embedded gamification and incentive solution for any LMS. It’s a powerful marketing strategy for external training programs and helps companies drive revenue through customer acquisition, engagement, and advocacy.

Incentli
Company Details

Corporate HQ:

Vancouver, British Columbia
Canada

Incentli
Website
Year Founded: 2019
Number of Employees:
  • Under 50

Target Market

System Type: Learning System
Top Use Case:
  • Customers
  • Partners
Typical Client Size:
  • Midsize - 500-10K learners per year
  • Enterprise - 10K or more users per year
Minimum 1st Year Investment:
  • $10K - $25K
Top Industries:
  • Software
  • Technology
Top Geographies:
  • North America
  • Western Europe

Critical Differentiation

Acquisition - boost LMS registrations

Engagement - skyrocket course completion rates for increased product knowledge

Advocacy - turn your customers into brand advocates

Evaluating
Incentli
? Get Independent Expert Advice

Schedule a complimentary consultation with Talented Learning’s lead analyst, John Leh.

“Incentli focuses on a key challenge many organizations face—motivating learners to engage. By tying incentives and rewards to learning activities, the platform helps reinforce behavior change and training participation.”

— John Leh, CEO and Lead Analyst, Talented Learning

Incentli at a Glance

  • Platform Type: Incentive-based learning and engagement platform
  • Primary Use Cases: Workforce engagement, behavior change, training reinforcement and performance incentives
  • Target Market: Enterprise organizations and distributed workforces
  • Deployment: Cloud SaaS
  • Learning Approach: Incentive-driven engagement and behavior reinforcement
  • Mobile Support: Mobile-friendly and web-based access

Vendor Overview

Incentli is a learning engagement platform designed to motivate participation and reinforce positive behaviors through incentives and rewards. The platform combines learning activities with gamified engagement and reward systems to encourage users to complete training, adopt new skills and demonstrate desired behaviors.

Organizations use Incentli to increase learner participation and reinforce learning outcomes by tying training activities to tangible incentives. The platform supports a variety of engagement strategies, including points, rewards and recognition programs tied to training milestones or performance achievements.

Ideal Use Cases

  • Employee engagement and motivation programs
  • Training participation and completion incentives
  • Sales enablement and performance reinforcement
  • Partner and channel engagement programs
  • Behavior change initiatives tied to training outcomes

Key Differentiators

  • Focuses on incentive-driven engagement to increase training participation
  • Connects learning activities with rewards and recognition programs
  • Encourages behavior change through gamified engagement mechanisms
  • Supports workforce motivation across distributed teams
  • Can complement existing LMS or enablement platforms

Strengths

Incentli stands out for its emphasis on motivation and engagement rather than traditional learning administration. By linking learning activities to rewards and recognition, organizations can encourage consistent participation and reinforce desired behaviors.

  • Strong engagement model that increases participation in training initiatives
  • Gamified incentives and reward systems
  • Supports behavior change and performance reinforcement
  • Works alongside existing learning platforms

Potential Limitations

  • Not designed as a full learning management system
  • Best used alongside an LMS or enablement platform
  • Focuses primarily on engagement and motivation rather than full training administration

Typical Customers

Incentli typically serves organizations looking to increase participation in training and engagement initiatives. It is particularly useful for distributed workforces, sales teams and partner ecosystems where motivation and reinforcement play a key role in learning success.

The platform is often used alongside existing LMS or enablement platforms to drive participation, reinforce learning behaviors and improve program outcomes.

Talented Learning Analyst Perspective

Incentli occupies a niche within the learning ecosystem focused on motivation and engagement. By tying incentives and rewards to learning activities, organizations can encourage consistent participation and reinforce desired behaviors across their workforce.

For organizations struggling with low training engagement or adoption, Incentli can complement existing learning platforms by adding a structured incentive layer that drives participation and behavior change.

Talented Learning partners with learning technology vendors to develop thought leadership including blogs, research reports, podcasts, webinars and case studies designed to inform learning system buyers, practitioners and the broader industry.

Below is content created by Talented Learning and
Incentli
:

Check out the learning technology thought leadership content developed by Talented Learning and Incentli:

The Talented Learning Show Episode 74: Growing a Business With Learner Engagement

Podcast 74: Growing a Business With Learner Engagement

In this episode of The Talented Learning Show, we dive into how marketing-inspired learner engagement techniques can transform your business by attracting, educating, and retaining loyal customers. We are joined by Jeff Campbell, Founder of Incentli (formerly Motrain), who reveals how integrating gamification and virtual currency into customer education not only boosts engagement but also drives significant revenue growth.

Take a look at this selection of case studies from Incentli (formerly Motrain):

Shimano + Motrain Customer Engagement Case Study

Shimano + Incentli (formerly Motrain) Customer Engagement Case Study

Shimano partnered with Incentli (formerly Motrain) to create a customized learning platform featuring incentivized training, gamification, and personalized learning paths to enhance product knowledge and sales skills among dealers and customers. This initiative led to a 90% increase in dealer engagement and a 25% rise in sales, demonstrating the platform's impact on revenue growth and customer satisfaction.

Watts Water + Motrain Customer Engagement Case Study

Watts Water + Incentli (formerly Motrain) Customer Engagement Case Study

Watts Water Technologies partnered with Incentli (formerly Motrain) to launch a customized learning platform that enhanced product knowledge, drove sales, and increased customer engagement among channel partners and customers. The platform’s incentivized training, gamification features, and mobile-friendly design resulted in significant revenue growth and strengthened customer relationships for Watts Water.