VASA Fitness + Opus Training

VASA Fitness is a premium fitness brand operating 70+ corporate-owned clubs across eight states, with 3,700+ frontline team members and 335,000+ new members joining last year.

The problem

As VASA scaled, its existing training approach began to show natural limits. New hires needed admin support to access the system, which could delay their first day of training. Managers relied on manual reporting from corporate teams to track team progress across locations. And as the company opened new clubs, maintaining consistent service standards required more hands-on coordination. These manual processes took significant time, time the L&D team wanted to invest in building stronger training and supporting club growth.

What they did

Put training in the flow of the shift: short, role-specific modules reach team members on their phones while they work. When a program launches or a protocol changes, materials go live across all locations at once, so managers and teams see identical content and reinforce changes on the floor faster.

Added answers in the moment: “Ask Opus” AI search, trained on VASA’s SOPs and brand standards, gives team members and managers instant answers without leaving the floor or tracking someone down. 42% of queries come from managers, who need to absorb new information quickly while coaching their teams.

The results

• 50% improvement in team member retention after one year with Opus.
• 97% accuracy on company-wide membership upsell training, which takes about 30 minutes to complete over two days.
• An estimated 200+ operational hours saved per year through Ask Opus.
• 93% adoption among 3,700+ team members in the first three months.

Next, VASA is deploying Opus task management for routine cleanliness, operations standards, and development schedules, keeping service quality consistent as new clubs open.

“Service consistency is everything in our business. Opus lets us roll out changes across all 70+ clubs at once and trust that every team can deliver the VASA experience our members expect. That’s what protects our brand as we grow.” Chris Griebe, COO of VASA Fitness