Learning Systems Blog

Converting leads to customers is only part of modern marketing. Product education is also key. A customer success expert explains why, and retraces his own scrappy path

LMS implementation is generally much faster, cheaper and easier than it was a decade ago, thanks largely to the massive shift toward cloud-based applications.

Unless we know how people want to use knowledge and skills, we're unlikely to develop deep learning experiences that help them apply what they learn.

One of the best ways to improve usability is through automation that personalizes the learning experience; everything should be tailored precisely to the visitor's persona.

We obsess about every facet of the LMS market so our clients can more effectively attract, engage and educate learning audiences of all types – B2B and B2C customers, channel partners and contractors, employees, association members, continuing education students and the public-at-large.

ASAE is also the place to be if you're interested in new association learning technology; each year, the variety of tools displayed in the vendor expo grows deeper and more expansive.

A podcast opens up a whole slew of attractive publishing options, compared to written articles or videos. Suddenly, you have access to major publishing platforms with tens of millions of users.

The key to success is a process that compares qualified vendors on an apples-to-apples basis, which is why we communicate requirements in a structured request for proposal (RFP).

A broad selection of formats lets learners choose the options that fit their personal preferences, technical requirements and logistical circumstances.

The key to understanding stickiness is knowing how many customers are defecting, and why – as well as how many are staying, and why.

You've been scanning inbound email messages for important updates when suddenly a new subject line catches your eye: "Request for Proposal: [...]

For digital transformation success, companies need to abandon preconceived notions about customers. Instead, be experts at learning customers' true needs, preferences and behaviors.

While the "setup–show–recap" method requires more effort than the "spray and pray" approach, prospects should recognize that you've mapped their pain points to relevant use cases.

If each audience has highly specific needs, an all-purpose solution may be only marginally effective, at best.

Too much data can actually bog your company down – leaving it vulnerable to security breaches and hindering your ability to make quick, informed decisions.

From a practical and political perspective, choosing an extended enterprise LMS independent of HR or L&D is often easier than pursuing a one-LMS-for-all solution.

To make the most of conference-related video for educational purposes, focus on creating an environment that lets 1000 flowers bloom.

Businesses are interested in developing measurable learning initiatives so they can evaluate outcomes and compare their value with other priorities.

Perhaps the most important lesson of all is the hardest lesson to accept. Insight is only half of the measurement battle.

xAPI is flexible, granular, flexible, portable, flexible, consumer-friendly – and most importantly, flexible!