Latest Posts

Should You Use an Employee LMS for Extended Enterprise Learning in 2019?

Should you use your employee LMS for extended enterprise learning in 2019? Independent consultant John Leh shared his advice

Early in 2014, I set out to answer a question I constantly hear as a learning systems selection consultant:

“Should we use our employee LMS to educate external audiences?”

Back then, I didn’t definitively say “yes” or “no.” Instead, I advised decision-makers to proceed with caution before embracing a one-for-all LMS mindset. Why? Primarily because employee educational goals, interests and motivations don’t apply to extended enterprise learners.

Employees are captive LMS users. They are “known” by the system and they must comply with mandated training assignments.

On the other hand, customers and business partners can’t be forced to engage in learning activities. An LMS often doesn’t “know” the identity of these users until they’re persuaded to register or buy. Even then, their participation is voluntary, not mandatory.

REPLAY THIS FREE WEBINAR

These extended LMS use cases translate into very different functional requirements than employee LMS requirements. The reverse is also true – many employee LMS features are unnecessary in extended enterprise applications.

There are other reasons why there’s no simple answer to the one-LMS-for-all question. For instance, decisions about extended enterprise learning usually come from business units, not HR or L&D, and these programs are often funded at different times.

Also, extended enterprise initiatives almost always serve many more external learners than employees. This makes a “license economies of scale” argument irrelevant.

For example, a software company with 1000 employees could serve 1 million customers. In this case, the customer education scope would blow employee LMS licensing out of the water.

Most importantly, in contrast with hard-to-measure employee education, extended enterprise learning programs are easy to measure. They contribute to bottom-line results and help companies gain a competitive advantage. Given that kind of executive exposure, business impact – not cost – is the key factor driving vendor selection.

Finally, from a practical and political perspective, choosing an extended enterprise LMS independent of HR or L&D is often easier than pursuing a one-LMS-for-all solution.

Same Question, Different Day. What’s Changed?

Five years after publishing my original post, I still hear that same question on a regular basis. And even though my answer remains the same, my perspective is much different. After all, some things have changed considerably:

•  Extended enterprise learning is no longer a novel idea. Organizations of every size in every industry are proving that you can gain and sustain a competitive advantage by educating customers, channel partners, franchisees, developers, contractors and other external audiences.

•  Learning systems innovation has continued to progress at a mind-blowing pace, along with new business technologies that integrate data and applications, expand their reach, accelerate their performance and add value in countless ways.

•  During the past 5 years, I’ve reviewed over 200 learning systems and helped nearly 60 organizations choose their extended enterprise learning systems. Collectively, these organizations invest more than $15 million a year in licensing fees to run their systems. Now I’m even more confident about what works, what doesn’t – and why.

What do these changes mean for you if you’re wondering whether it’s wise to serve internal and external learning audiences with an employee LMS? Let’s dig deeper.

2 Buyer Categories: Which Profile Fits You?

In our work with learning systems buyers, we see two distinct extended enterprise purchasing profiles. Their objectives, priorities and requirements sometimes overlap, but mostly they’re unique:

•  Corporate Extended Enterprise – These buyers are interested in serving any combination of employees, customers, channel sales representatives, distributors and other business partners. They’re mainly interested in using learning content to support their core business in strategic and measurable ways.

REPLAY THE WEBINAR NOW!

•  Continuing Education – These buyers are professional associations, commercial training companies and entrepreneurial subject matter experts, representing virtually every industry and topic area. They’re interested in modern ecommerce-enabled “learning-as-a-business” systems because selling learning content is their business.

OK. Say you’re a corporate extended enterprise buyer. What’s your next move? Let’s briefly look at LMS options that can meet your needs.

So Many Learning Systems – So Little Time

We’re currently tracking more than 800 business-oriented learning systems. But who has time to sort through such a massive, complex haystack in search of the ideal solution? It helps to assign vendors to several clearly defined categories. Unfortunately, that can be challenging, especially when developers add to the confusion.

We understand why LMS vendors want to differentiate their platforms. That’s smart marketing. But in recent years, creative positioning seems to have gone off the rails.

On one hand, most vendors now avoid the term “LMS” entirely, fearing that their solutions will seem outdated. Meanwhile, buyers grapple with countless variations on an LMS theme, wondering if there’s any functional difference, at all.

An LMS By Any Other Name…

So, what term should you use when looking for a system to support your organization’s learning needs? Here’s a peek at some of the descriptions we see in our travels:

Learning management system (LMS)
Learning experience platform (LXP/LEP)
Learning engagement platform
Learning optimization platform
Learner success platform

Holistic learning platform
Integrated learning platform
Unified learning system

Cloud LMS
Modern LMS
Next-generation online learning platform
Virtual learning environment

Adaptive learning system
Blended learning system
Personalized learning platform
Microlearning platform

Mobile LMS
Mobile training reinforcement system
Game-based mobile learning platform

Course development and delivery platform
Course management automation software
Digital learning platform
Elearning system
Elearning management system
On-demand training system
Training management systems
Workforce training software

Continuous learning platform
Lifelong learning platform
Upskilling platform
Professional development platform

Collaborative learning environment
Collaborative learning platform
Social learning platform

Employee knowledge platform
Knowledge and learning management system
Wisdom exchange platform

Whew. That’s a lot to digest, but it’s more about branding than substance. Let’s make this a bit easier…

Our Quick Take: 3 Corporate Learning Systems Categories

To simplify the corporate extended enterprise learning landscape, we rely on three categories:

REPLAY THE WEBINAR NOW!

1) Employee/Talent Solutions

These systems focus on workforce onboarding, compliance and professional development. They rely heavily on HR/ERP platform integration (for example with Workday or SAP). Typically, they coordinate work objectives, learning paths, assessments, feedback, collaboration, hiring and performance reviews.

Examples in this group including Adobe Captivate PrimeBizLibraryBridge by Instructure, CrossKnowledge, Degreed, GyrusLessonly, SuccessFactors and SumTotal.

These systems generally ignore extended enterprise needs, so they’re not recommended as “single source” learning systems to serve all audiences. However, they are solid employee solutions. So, if you already use one successfully for workforce learning, we typically wouldn’t recommend that you replace it.

2) Corporate Extended Enterprise Solutions

Traditionally, these systems were built with an “employee-first” mentality, but also offer functionality for external audiences. However, many of these platforms have been strengthening their extended enterprise capabilities in recent years.

For instance, it’s now common to see support for multiple domains, delegated administration, ecommerce, content sharing, CRM integration and robust analytics.

Examples in this group include Cornerstone OnDemand, Docebo, PeopleFluent NetDimensions, Saba, SAP Litmos, Schoox, TalentLMSTotara and UpsideLMS.

These systems can effectively drive learning programs that target employees, customers, business partners or a combination of audiences. If you already have a system from this category and want to expand your reach, it may be possible.

3) Pure Extended Enterprise Solutions

These vendors ignore employee LMS needs. Instead, they focus 100% of their research, development, marketing, licensing strategy, professional services expertise and thought leadership on the advancement of targeted solutions for customer education, channel training and other extended enterprise learning needs.

Examples include BlueVolt, Community Brands, Learndot by ServiceRocket, LearnUpon, NetExam, Northpass, Skilljar and Thought Industries.

Vendors in this category consistently demonstrate why dedicated extended enterprise solutions are highly preferable and profitable – even for organizations with multiple learning platforms.

Conclusion

At the end of the day, the question remains:

Should you use your employee LMS for extended enterprise learning?

Clearly, learning systems have evolved in all categories. Many vendors are able and willing to discuss the pros and cons of any scenario we’ve outlined above. But as a buyer, be prepared. You’ll probably receive radically different advice, depending on which vendors you contact and evaluate.

So, how can you put all that advice to good use? My two cents:  Keep in mind that the most successful LMS choices are based on a business case that carefully considers a buyer’s functional and technical requirements, content realities and licensing preferences, as well as its organizational structure and context.

If you want to talk about how to build a stronger case for internal and external learning systems, send me a note at Talented@talentedlearning.com. I’m happy to help.

Thanks for reading!

 


WANT TO LEARN MORE? JOIN THIS ON-DEMAND WEBINAR!

LMS Selection Step-by-Step

REPLAY THIS WEBINAR

With hundreds of learning systems available today, finding the right LMS for your unique extended enterprise needs can be tricky. But with so much at stake for, it’s worth the extra effort.

What exactly should you do to choose the best solution?

Walk step-by-step through a real-world example with John Leh, CEO and Lead Analyst at Talented Learning. You’ll learn:

  • How to develop a relevant business case and success metrics
  • Methods for researching and defining use cases and requirements
  • When to issue an RFP (or not)
  • Tips for creating a viable LMS shortlist
  • How to make the most of vendor demos and proof-of-concept projects

REPLAY THE WEBINAR NOW!

 


Need Proven LMS Selection Guidance?

Looking for a learning platform that truly fits your organization’s needs?  We’re here to help!  Submit the form below to schedule a free preliminary consultation at your convenience.

John Leh
About John Leh (185 Articles)
John Leh is CEO and Lead Analyst at Talented Learning, LLC. Named among the “Top 20 Global Elearning Movers and Shakers” in 2018 and 2017, John is a fiercely independent LMS selection consultant, blogger and podcaster who helps organizations select and implement learning technology strategies – primarily for extended enterprise applications. His advice is based on more than 20 years of industry experience, serving as a trusted LMS selection and sales adviser to more than 100 learning organizations with a total technology spend of more than $65 million. You can connect with John on Twitter at @JohnLeh or on LinkedIn.

2 Trackbacks & Pingbacks

  1. How Do You Find an LMS That Nails Extended Enterprise Learning? - Talented Learning
  2. What to Expect in a Channel Partner LMS - Talented Learning

Comments are closed.