In the past, organizations primarily harvested descriptive information about prospects, customers and product performance; but now, more companies also extract both predictive and prescriptive intelligence from customer and business data.
Cornerstone is acquiring Saba. What does this mean for organizations that buy learning systems, and for other LMS vendors? Our lead analyst, John Leh, shares his point of view...
If a vendor is not doing a consistently fantastic job in serving customers, the demand for references will always outweigh the supply.
Despite strong interest in analytics and an awareness of its strategic importance, many learning professionals are struggling to make it work.
Already, AI advances are racing ahead, with technologies like 5G and blockchain paving the way for other innovations like the Internet of Things, real-time analytics and more.
Learning systems buyers are always more successful when they invest their limited time evaluating qualified vendors for their specific business situation vs. trying to qualify 700 vendors themselves.
I'm beginning to think that an astonishing number of L&D practitioners aren't paying attention to today’s most promising organizational learning trend.
Scoring customer asset value is an excellent way to differentiate customers, so you can determine which ones represent the highest potential return.
For training content providers, this approach is logistically far superior to sending a file to customers who must load it on their LMS and then update it on an ongoing basis.
The best way to find a learning system that works for your organization is to start with a strong set of requirements.
Large employee-focused LMS vendors can provide more hands-on professional service, but this comes at a steep incremental cost beyond license fees.
NPV is the difference between a project's present value for every year of cash inflows (typically from revenue or savings), and the present value for every year of cash outflows (usually expenses) that support the project.
However, as Amazon sees it, people with soft skills will also need at least some technical acumen if they want to play a valuable role in advancing the company's agenda.
Content marketing is so powerful because it's about sharing educational experiences with your constituents anytime – even before they've established a formal relationship with your organization.
Most associations are naturally positioned to succeed with reinvented member education programs because they're already widely known and respected in their industry.
The most effective dashboards focus on highly relevant information that demonstrates business impact and facilitates strategic decision-making.
As fiercely independent consultants, we focus on one goal – to help enterprise LMS buyers find the best solution for their needs. Here's our best advice...
Converting leads to customers is only part of modern marketing. Product education is also key. A customer success expert explains why, and retraces his own scrappy path
LMS implementation is generally much faster, cheaper and easier than it was a decade ago, thanks largely to the massive shift toward cloud-based applications.
Unless we know how people want to use knowledge and skills, we're unlikely to develop deep learning experiences that help them apply what they learn.










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