7 Types of Enterprise LMS Solutions

There are hundreds and hundreds of LMS solutions in the world. Although many learning tech vendors try to leave the “LMS” moniker behind, buyers and the industry won’t let them. The “L” word is here to stay. And that means it will continue to confuse buyers for years to come.

Those of us who think we’re ahead of the curve often apply a broader term, “Learning Systems.” But often, we’re asked to explain what we mean. “Yes, an LMS is a Learning System.” Or “Yes, a Learning System is an LMS.”

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Clarifying the LMS Solutions Confusion

All this confusion partly comes from LMS solutions vendors. Many try to rebrand themselves as anything but an LMS. They strive for positioning that is new, exciting, convenient, affordable, learner-focused. Anything other than dated, cumbersome, expensive, administration-focused LMSs of yesteryear.

So, these companies categorize their products as some kind of __ system. (Fill-in the blank with your choice of LMS-alternative terms. Think of any combination from this list…

“…smart, adaptive, modern, collaborative, learning, talent, employee, business, content, development, channel, continuing education, association, ecommerce, micro, video, compliance, sales, customer, performance, social, workforce, artificial intelligence, experience, knowledge…”

And the list goes on. Anything to avoid a familiar “LMS” label.

But for many vendors, this isn’t just a marketing and positioning exercise. It’s an opportunity to define how their specialization actually differentiates them in a crowded marketplace.

Of course, plenty of LMS solutions still go wide, claiming they’re “good for anything you need.” But most now (intentionally or accidentally) focus on being “especially good” at something specific. In other words, to survive and thrive, generalists have become more specialized.

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Specialization: The Key to Distinguish LMS Solutions

Although there are thousands of potential LMS requirements in the world, any given  vendor targets only a subset of them, depending on their solution focus. LMS requirements generally can be assigned one of 25 categories, such as ecommerce, compliance, social, mobile, gamification and virtual classrooms. A vendor’s level of competence in any given group is directly tied to their specialization.

The perfect LMS solution for each type of buyer is different. For example, LMS buyers in professional associations care little about compliance features and a lot about ecommerce features. Buyers for an employee LMS are exactly the opposite.

The trick to finding the right LMS is to be crystal clear on who your target audiences are and what your use cases are and start researching the group of vendors that specialize in what you want to achieve.

Why Are Specialized Vendors A Good Bet?

When you find your perfect LMS, you will find yourself surrounded by other clients with similar needs and goals together driving the innovation and direction of LMS solution.

Vendors prioritize and build the enhancements the majority of their clients want, creating a positive cycle of attracting the right type of prospects, turning them into successful clients and growing with them and for them strategically over time.

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Challenge of Doing LMS Solutions Research

Frustratingly for buyers though, the differences between the vendors are not obvious at first or even second look. Many vendors use different terms for the same thing and disguise their true level of competence in any given feature group in soft marketing fluff. Buyers really have to dig through their website, inevitably engage sales resources, get demos, ask questions, solicit proposals and have clarifying discussions.

At that point though, research becomes overwhelming because you are also now a “prospective customer” so all interactions with the vendors will be through that lens. The more “real” they think you are, the more frequent the communication.

At first, with just one or two vendors, it is manageable. But as buyers expand their research, it quickly becomes obvious that you can’t research a dozen vendors or more without giving up your day job.

Many buyers try. And most reach their practical limit long before they are confident they are looking at the right subset of vendors to evaluate.

Where Does Talented Learning Fit In?

We figure out the true strength of each LMS solution, stay up-to-date on those strengths across vendors, and communicate continuously about it to the world in a fiercely independent and simple-to-understand manner.

We’re not buying anything, ourselves. But as LMS selection consultants, we help buyers buy better, every day. Vendors know that. So we can get deep looks at many different learning solutions without any sales badgering or marketing puffery. We do the research so you don’t have to!

To understand the LMS landscape we navigate each day, read on…

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7 Types of LMS Solutions

Without a doubt, there are still too many solutions in the LMS landscape. Personally, I’ve reviewed and actively track 200+ solutions. In my mind and on paper, I’m constantly entertaining new ways to group similar solutions, but I keep coming back to target use case specialization as the most valuable way to categorize solutions from a buyer’s perspective.

Below are 65 LMS solutions in 7 key categories:

1. Talent Suite LMS Vendors

The long-lived, traditional LMSs that most new vendors try not to emulate are now incorporated into broader talent, HR or ERP suites. You know these names: Cornerstone/Saba, SumTotal, Oracle, SAP Success Factors, Infor, PeopleFluent and Workday.

This group typically competes for the world’s largest and most complex LMS deployments – most successfully when tied to broader performance, succession, recruiting or business needs. However, the large-scale employee LMS market is saturated and these vendors are not built for the SMB market and are generally clueless about the extended enterprise market.

2. Cloud LMS Vendors

This vendor group includes Docebo, TalentLMS, Absorb, MatrixLMS, Accord, CD2 Learning, iSpring, Adobe Captivate Prime, Upside Learning, SAP Litmos, Northpass, Totara and LearnUpon.

All systems in this group are easy to setup, deploy and maintain. These vendors operate across most industries and can support employee, channel partner and/or customer learning segments. They  have been stealing clients from Talent Suite LMS vendors for 10+ years, in both employee and extended enterprise segments. But this group also competes stunningly well in the small-and-medium business world.

3. Extended Enterprise LMS Vendors

This vendor group does not compete for employee training opportunities. Instead, these vendors focus all of their efforts on customer, prospect and channel learning and/or the sale of learning, certification, test prep in a B2C, B2B and B2B2B format. They are fantastic at what they do and are leading the industry in business/marketing/learning solutions.

When you are measuring success in terms of revenue for your organization, these vendors shine:  Thought Industries, Learndot, BenchPrep, BlueVolt, NetExam, Community Brands Crowd Wisdom, Skilljar and Academy of Mine.

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4. Association LMS Vendors

This is one of the most specialized groups of vendors in the industry. Professional associations have unique needs, jargon, integrations, business case, buying cycle and scale. They need to engage and provide value to voluntary members through education or they will not survive.

Although many LMSs say they meet association requirements, associations primarily buy from association-specific vendors because of their strong industry knowledge. Examples in this group include Community Brands FreeStone, WBT Systems, Web Courseworks, Holmes Corporation, EthosCE, Digitec Interactive, CommParnters and BlueSky eLearn.

5. Employee LMS Vendors

This group is by far the largest. These vendors focus on making standard employee learning better, easier to access and more modern. They have a limited concept of external learning and will only support it if it falls on their laps.

This group includes companies like Brainier, Lessonly, BizLibrary, Mindflash, Axonify, SmarterU, CrossKnowledge, Growth Engineering, Risc, Wisetail, Administrate, eFront, eLoomi, Schoox, On-Point Digital, Thinking Cap, DigitalChalk, Totara and hundreds of others. These vendors tend to focus on SMB solutions and building a better LMS mousetrap with personalized services.

6. Academic LMS Vendors

This group sells to schools, systems and universities. They are and always have been a separate and unique group in the LMS industry. The academic metaphor just doesn’t align with the corporate learning framework, so there are few successful crossover vendors (though not for lack of trying).

Examples in this group include Moodle, Instructure Canvas, Google Classroom, Blackboard, NeoLMS, Schoology, D2L and eSchool.

7. Learning Experience Platform Vendors

This is a relatively new group created to capitalize on the poor learner experience offered by Talent Suite LMSs. These vendors provide a “layer” that sits on top of an organization’s LMS(s) and uses AI to consolidate, organize and stream content based on learners’ preferences, job, function, past interests and skills.

Examples in this space include Degreed, EdCast, Fuse Universal, Percipio, Valamis and Filtered. Vendors in this group vehemently believe that their systems are not an LMS, but they continue to build more and more LMS-like capabilities into their solutions.

Conclusion

Which LMS solutions are the best? Who should you evaluate? Start with your audiences, use-cases and what you want to achieve. That will lead you to the right group of vendors to evaluate.

Within each group, there is tremendous variation in cost, capabilities and technical prowess to support novice to expert buyers and specific needs. Although a little daunting at first, finding your perfect LMS solution is very achievable. Or as I like to say, everything is easy, once you know how.

Thanks for reading!

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