LMS

Continuing education providers offer a broad spectrum of learning experiences -- from in-person classroom sessions, mentoring and on-the-job training to self-paced study in virtual and blended formats.

Nearly 12 years ago, the company launched the Salesforce AppExchange as a one-stop-shop for third-party solutions that extend and enhance the platform's core functionality.

Nearly all vendors rely on integration with one or more third-party virtual online event applications such as GoToMeeting, Adobe Connect or Cisco WebEx.

Many low-cost marketing automation tools and marketing-savvy learning platforms now support specialized packaging, pre-scheduled content subscriptions, coupons, discounts, bundles, branded promotions and more.

Recognizing the futility of direct competition, specialty LMS vendors learned to focus on a particular audience, industry or other factors where they now claim competence and fight for customers in that niche.

Extended enterprise LMS stakeholders were proving that learning initiatives make a legitimate business impact by comparing trained vs. untrained audiences on metrics like sales volume, customer satisfaction, retention and lifetime value.

No association can afford to manage continuing education with a non-profit mentality. But is a new association LMS your best move?

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Under the hood, commercial LMSs must be tightly integrated with a full stack of robust, reliable, complementary technologies that support end-to-end business operations.

Corporate learning organizations need to harness this just-in-time use of crowdsourced knowledge and integrate it with formal course content.