Long ago, I decided to hang a poster on my college room wall, featuring a quote from an unknown source:
“If you can’t beat them, join them — then beat them.”
Who knew that years later, this quote would become a battle cry for what I see happening in the LMS market?
Recently, the concept of corporate learning ecosystems has grown increasingly popular — and with good reason. Imagine creating a dynamic, intelligent learning infrastructure that engages your far-flung workforce, wherever those individuals may be. Imagine that your organization is informed in real-time about individual and program progress, as well as relevant business impact.
Now imagine accomplishing all of that without having to retire your existing talent management system of record. Sounds like a pipe dream, right? Not long ago, it was. So, what changed?
In a recent post, I outlined the emerging practice of LMS augmentation. It’s a fascinating trend we’ve been watching over the past few years — with many unforeseen twists. As learning technology analysts, we’ve been following the rise of cloud-based learning systems, and the hundreds of developers who have entered the market with highly specialized LMS solutions.
Originally, many LMS specialists tried to compete head-to-head with the established giants of the talent management LMS world like Cornerstone, Saba, SumTotal, SAP/SuccessFactors, Oracle. Even if these new little cloud vendors offered more elegant features, they were not built to run in large-scale enterprise settings, so the chance of gaining a foothold was slim.
Recognizing the futility of direct competition, specialty LMS vendors learned to focus on a particular audience, industry or other factors where they now claim competence and fight for customers in that niche. So where does augmentation fit in?
What’s new is that many of these systems now are able to stand alone OR complement a full-blown traditional talent management LMS. So rather than waging war on the giants, the specialist applications are working together in peaceful coexistence with established systems. This is most brilliant and sustainable strategy yet!
Four Pillars of LMS Augmentation
Wondering how can you extend and enhance your core talent LMS with dynamic, modern functionality? Want to know where you should look for reliable ways to augment your LMS? Below I’ve mapped key criteria and vendors in four categories — Learning Audience, Learning Experience, Learning Content and Learning Analytics:
1) Learning Audience
In corporations, audiences are not created equal. It may be considered mission-critical to educate some groups, while others are a low priority. Typically, groups tied closely to profit centers are considered essential to serve efficiently and effectively. That’s why the LMS purchasing decision often resides in the “for-profit” side of an organization.
These sponsors require learning solutions that drive revenue streams and improve or accelerate revenue-related processes. They usually have zero tolerance with HR-focused systems of record that haven’t successfully supported their unique needs. Their position in the business gives them some leeway to “go rogue” if needed, to advance their learning programs. Examples include:
- Internal Sales Organizations
If you don’t empower your sales teams to sell, your business is nothing but an idea. But salespeople are notoriously busy and they don’t have time to sit in classrooms for hours. They demand training that is timely, quick, mobile and social. And ideally, training should be designed to motivate them with built-in gamification that offers rewards and recognition.
- External Sales Organizations
Many companies rely on a mix of channel partners, retailers, distributors, franchises and contractors to sell products and services as an extension of their internal sales teams. These external partners have their own businesses to manage, so they value highly accessible training content and tools that focus on helping them succeed.
- Customers and Prospects
Education often plays a strategic role in driving awareness, interest, trial and purchase by targeted prospects. And a continuous customer onboarding process can turn a one-time transaction into repeat sales, purchase of complementary products and services, enthusiastic referrals and sustainable brand loyalty.
- Corporate Leadership
Leadership development is typically achieved by tapping into specialized third-party content. This content is often highly proprietary and blended (online/offline), so it is difficult to deploy on a corporate LMS. As a result, companies tend to invest in standalone content systems that must work together with the core LMS to coordinate scheduling, completion data and certifications.
2) Learning Experience
The one characteristic that both LMS administrators and learners desire most in a learning environment is usability. Through the years, traditional LMSs have lagged far behind — not only in user interface design, but also in underlying logic for search, content personalization and delivery, as well social, mobile and ecommerce functionality. As a result, training programs suffered (along with the reputation of LMS providers). However, cloud LMS developers have dramatically improved the learning experience, so their applications look, feel and function like popular commercial websites such as Amazon and Netflix. For example:
- Learning Experience Platforms
Learning experience platforms add a new dimension to the learning process. Powered by artificial intelligence, they provide ongoing learning content recommendations based on a user’s past preferences, profile information, tags, subjects or social behavior. Companies like Claned, Degreed, EdCast and PathGather offer off-the-shelf solutions, while Extension Engine and Kineo create custom learning experiences. All of these work independently or in concert with an existing corporate LMS.
- Mobile Apps
Market momentum is surging for specialized mobile learning apps. They can be designed and developed to fit any audience interest, business need or subject matter. Apps from these vendors can run independently, or partially integrated with an existing LMS to share user and completion data across systems: Allego, CD2 Learning, Maestro, OnPoint Digital and RapidLD, as well as many Totara and Moodle partners.
3) Learning Content
Content has always been integral to an LMS. Previously, organizations would pay a single vendor (usually behemoth Skillsoft) for access to its massive, diverse content library, which could fulfill nearly any non-proprietary corporate learning need. However — like everything else disrupted by the rise of cloud, mobile and social technologies — the way corporate employees learn has changed. Now, people prefer instant, on-demand access to visually rich learning resources in smaller, more practical chunks.
- Modern Learning Libraries
New digital content providers offer multi-format libraries that can stand alone or can easily be integrated with any LMS. For example: OpenSesame, BizLibrary, Grovo, Coursera, Lynda, EdX and instructor-based training providers such as Wilson Learning, DDI and Achieve Global.
- Virtual Classrooms
Adobe Connect, WebEx, GoToMeeting, Zoom, Skype are all standalone applications that commonly operate side-by-side with an LMS, sharing two-way registration and completion data.
Video is a broad term that encompasses everything from live video chat to screen sharing, and webinars to full digital video libraries. While most LMS vendors support direct uploads within their systems, they prefer embedded or linked videos from YouTube, Wistia, Vimeo or Brightcove. Or you can easily create your own fully mobile video training experiences with tools like Tokbox or Allego.
4) Learning Analytics
Every LMS can generate course statistics reports (registrations and completions), but where they fall short is in combining training data with other operational and business data to help organizations make smarter decisions. Here are some ways to augment your LMS to gain more powerful insights:
- Customer Relationship Management (CRM)
These systems help organizations strategically track, organize and analyze customer and prospect interactions — including training. Salesforce, Microsoft Dynamics, Oracle Fusion and SugarCRM are the most common CRMs integrated with learning platforms.
- Back Office Applications
Multiple LMS add-on tools can aggregate appropriate data to facilitate forecasting, automate scheduling, track and measure KPIs, and improve learning strategy and business processes. Noteworthy vendors focused on these capabilities include Training Orchestra, GP Strategies, Metrics That Matter, Google Analytics and Visier.
Gone are the days when one learning solution was expected to “do it all.” Above are 30+ stellar examples of “new breed” solutions you can mix-and-match to assemble the ideal learning technology “stack” for your organization. Sure, an all-in-one LMS can offer economies of scale, but weak usability and high price are working against you. There’s a smarter game now. The stalemate between old-school talent management LMS software vs. new cloud learning solutions is entering a new phase. The battle lines are fuzzy. With “coexistence” as the new value proposition, cloud learning technology may just be more dangerous than ever.
“If you can’t beat them, join them — then beat them.”
Exciting times, indeed!
Want more insights? Watch our on-demand webinar:
There is tremendous diversity among the nearly 700 learning management systems available today. And when customer education is a top priority, it pays for organizations to choose an LMS designed specifically for that purpose.
What exactly are the business benefits of choosing a specialized learning management system (rather than an employee-oriented LMS) to support customer learning initiatives?
Join John Leh, Talented Learning lead analyst and CEO, and Terry Lydon, VP of Training Operations Projects at Litmos, as they explain the value of choosing an externally focused LMS. Specifically, they discuss: You’ll learn:
- How to quantify the benefits of customer learning
- Which factors set a customer LMS apart from employee-focused platforms
- What case studies reveal about the value of customer learning technology
- How to find the best LMS for your customers’ needs, and
- 5 areas of innovation unique to customer LMS solutions
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