Learning Systems Blog

The sooner your customers find value from using your product or service, the longer they're likely to stay, and the more likely they are to continuing investing in your brand. 

Customer education (aka customer learning or customer training) is more than just teaching people about how to use features of a product or service they’ve purchased, it’s also about helping them understand related best practices, demonstrating the product’s value-add, and communicating about why and how it helps them achieve their specific objectives.

Digital innovation is making it easier than ever to support commercial training strategies, so companies of every size and industry segment are discovering how learning programs can fuel growth and profitability.

Despite competitive pressure to keep price points lower, we expect licensing levels to continue drifting upwards, as vendors attempt to demonstrate value-add that differentiates their offerings.

Customer activity such as a course purchase, renewal, webinar participation, or whitepaper download should trigger relevant content recommendations or delivery. Therefore, these systems must be tightly integrated with CRM software, marketing automation and survey platforms, social media, ecommerce tools, accounting, finance, customer support and other systems.

Continuing education providers offer a broad spectrum of learning experiences -- from in-person classroom sessions, mentoring and on-the-job training to self-paced study in virtual and blended formats.

Nearly 12 years ago, the company launched the Salesforce AppExchange as a one-stop-shop for third-party solutions that extend and enhance the platform's core functionality.

Nearly all vendors rely on integration with one or more third-party virtual online event applications such as GoToMeeting, Adobe Connect or Cisco WebEx.

Many low-cost marketing automation tools and marketing-savvy learning platforms now support specialized packaging, pre-scheduled content subscriptions, coupons, discounts, bundles, branded promotions and more.

Recognizing the futility of direct competition, specialty LMS vendors learned to focus on a particular audience, industry or other factors where they now claim competence and fight for customers in that niche.

Extended enterprise LMS stakeholders were proving that learning initiatives make a legitimate business impact by comparing trained vs. untrained audiences on metrics like sales volume, customer satisfaction, retention and lifetime value.

All four categories share much of the same core functionality -- but each type is also characterized by unique functionality, use case workflows and integrations that the others don't require.

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To find the right learning platform, you need a clear understanding of your organization's current and anticipated usage, and more...

Under the hood, commercial LMSs must be tightly integrated with a full stack of robust, reliable, complementary technologies that support end-to-end business operations.

Corporate learning organizations need to harness this just-in-time use of crowdsourced knowledge and integrate it with formal course content.  

The company has grown its U.S. sales team to handle more sophisticated learning technology buying opportunities and RFPs, and has expanded implementation and support services staff to provide a higher level of help, guidance, expertise and ongoing support.

If training departments don't step up, extended enterprise learning sponsors move forward on their own -- often duplicating technology, content and effort.

Here's the most important distinction to keep in mind: Departments that care about educating external audiences are not investing in these programs because compliance rules require it but because these learning programs lead to a direct, measurable business impact.

The SAP Litmos LMS is a modern, pure cloud-based LMS designed for small and medium organizations with straightforward learning management technology needs.