GauriReyes

Consider creating training modules which are, in effect, focus group vehicles. Introduce your customers to the product ideas you are considering through online training, and leverage embedded surveys, quizzes, social media, and mobile enablement technologies to have conversations with your customers.

Avoid sticky situations and reduce inter-reseller conflict with educational resources that cover these topics; for example, you'll want to clarify the rules of engagement, how to register customer opportunities and how to resolve disputes when two or more partners claim the right to call upon a customer.