Customer Learning

Nearly 12 years ago, the company launched the Salesforce AppExchange as a one-stop-shop for third-party solutions that extend and enhance the platform's core functionality.

Many low-cost marketing automation tools and marketing-savvy learning platforms now support specialized packaging, pre-scheduled content subscriptions, coupons, discounts, bundles, branded promotions and more.

Extended enterprise LMS stakeholders were proving that learning initiatives make a legitimate business impact by comparing trained vs. untrained audiences on metrics like sales volume, customer satisfaction, retention and lifetime value.

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If training departments don't step up, extended enterprise learning sponsors move forward on their own -- often duplicating technology, content and effort.

Here's the most important distinction to keep in mind: Departments that care about educating external audiences are not investing in these programs because compliance rules require it but because these learning programs lead to a direct, measurable business impact.

Offering extended enterprise learning is about helping your corporation (large or small) increase overall sales revenue, improve profit margins and stay ahead of competitors in a challenging global marketplace.

It's still early, but perhaps one of the most interesting opportunities is coming from the association space, where gamification and digital badges are being used to help bridge the skills gap.

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With a registration model, usage calculations can be based on any of several metrics:  how many users log into the LMS, register for an instructor-led class or webinar, buy content or earn a certification.