Customer Learning

How does customer education lead to customer success? What metrics matter most? And how can a specialized learning system help? Find out on this episode of the Talented Learning Show!

Customers became conditioned to the idea of purchasing training directly from product and service providers.

Defining the "what, when, where, how and why" of key user scenarios will inform the learning experiences you develop, then you can craft appropriate communications to drive the right audience to the right content at the right time.

The sooner your customers find value from using your product or service, the longer they're likely to stay, and the more likely they are to continuing investing in your brand. 

Customer education (aka customer learning or customer training) is more than just teaching people about how to use features of a product or service they’ve purchased, it’s also about helping them understand related best practices, demonstrating the product’s value-add, and communicating about why and how it helps them achieve their specific objectives.

Why do organizations invest in customer training initiatives? And what factors should decision makers consider when developing, delivering and measuring the business impact of customer training? Listen to The Talented Learning Show

Nearly 12 years ago, the company launched the Salesforce AppExchange as a one-stop-shop for third-party solutions that extend and enhance the platform's core functionality.

Many low-cost marketing automation tools and marketing-savvy learning platforms now support specialized packaging, pre-scheduled content subscriptions, coupons, discounts, bundles, branded promotions and more.

Extended enterprise LMS stakeholders were proving that learning initiatives make a legitimate business impact by comparing trained vs. untrained audiences on metrics like sales volume, customer satisfaction, retention and lifetime value.

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