Customer Learning

When you want advice you can trust from learning tech blogs, where do you go? If you dismiss LMS vendor content, it's time to take a closer look. Here's why.

Among LMS technology trends to watch, I think there will be more innovation in mobile, social, badges and certification, as well as capabilities that attract new users and facilitate training content commerce.

Organizations can sell proprietary premium content to their users, and also to any organization in the Knoitall ecosystem.

Extended enterprise learning is defined as any type of education a corporation provides to external audiences – including customers, prospects, channel partners such as dealers, franchisees, distributors and others.

Google Analytics tracks a visitor’s access device, browser, previous website, pages visited, time spent on the page, next site visited, language, IP, precise geographic location, age and much more. 

Consider creating training modules which are, in effect, focus group vehicles. Introduce your customers to the product ideas you are considering through online training, and leverage embedded surveys, quizzes, social media, and mobile enablement technologies to have conversations with your customers.

Integrating training workflows and data with customer and sales-related data elevates training from a cost center to a profit center, because it helps prove the business value of learning.

Unique LMS differentiation is based on varying combinations of the LMS vendor’s experience, services provided, regional focus, industries served, functional capabilities, technical sturdiness, license approach, and ongoing support provided.

To deliver and manage this kind of training, it's wise to invest in an extended enterprise LMS -- a learning management system designed specifically for this purpose.

By collecting skill endorsements and recommendations from your network and posting content, comments, presentations, awards, articles, certifications and other relevant data, you create a historical profile of credibility that other users recognize and value – and more so every day with a growing base of more than 610 million LinkedIn users in more than 200 countries.