Customer Learning

Google Analytics tracks a visitor’s access device, browser, previous website, pages visited, time spent on the page, next site visited, language, IP, precise geographic location, age and much more. 

Consider creating training modules which are, in effect, focus group vehicles. Introduce your customers to the product ideas you are considering through online training, and leverage embedded surveys, quizzes, social media, and mobile enablement technologies to have conversations with your customers.

Integrating training workflows and data with customer and sales-related data elevates training from a cost center to a profit center, because it helps prove the business value of learning.

Unique LMS differentiation is based on varying combinations of the LMS vendor’s experience, services provided, regional focus, industries served, functional capabilities, technical sturdiness, license approach, and ongoing support provided.

To deliver and manage this kind of training, it's wise to invest in an extended enterprise LMS -- a learning management system designed specifically for this purpose.

By collecting skill endorsements and recommendations from your network and posting content, comments, presentations, awards, articles, certifications and other relevant data, you create a historical profile of credibility that other users recognize and value – and more so every day with a growing base of more than 610 million LinkedIn users in more than 200 countries.

Too often, software companies overpromise and underdeliver - and it shows up in the onboarding process. Here are 6 customer onboarding mistakes successful software companies avoid.

As you pursue each new program, you can predict and then demonstrate actual improvements in customer experience, loyalty, revenues and/or profitability. 

They are experts at endless and varying topics and their job is to teach it, but they don’t teach employees though – just everyone else including external sales and distribution channels, customers, members, dealers, agents and the public at large.

An extended enterprise LMS supports learning efforts for non-employees, including channel partners, customers, prospects, members, franchises, resellers and distributors.