Customer Learning

What does it take to create an effective SaaS customer success program? How should you measure results? Listen to the Talented Learning Show!

Although your senior executives may not care exactly how many hours of training you deliver or what kind of customer satisfaction scores you receive, they do care about your CAC/LTV ratio.

For years, I've said that connecting employee learning with business impact doesn't have to be a mind-bending challenge. In response, training professionals often ask me to illustrate what I mean. The following story from my personal life is a good example. Recently while traveling in Santa Barbara, California, we visited two high-end wineries with friends. [...]

The sheer volume of solutions that define the broader marketing technology landscape has ballooned from only 150 in 2011 to nearly 7000 this year, according to Scott Brinker at ChiefMartec.com.

How does customer education lead to customer success? What metrics matter most? And how can a specialized learning system help? Find out on this episode of the Talented Learning Show!

Customers became conditioned to the idea of purchasing training directly from product and service providers.

Defining the "what, when, where, how and why" of key user scenarios will inform the learning experiences you develop, then you can craft appropriate communications to drive the right audience to the right content at the right time.

The sooner your customers find value from using your product or service, the longer they're likely to stay, and the more likely they are to continuing investing in your brand. 

Customer education (aka customer learning or customer training) is more than just teaching people about how to use features of a product or service they’ve purchased, it’s also about helping them understand related best practices, demonstrating the product’s value-add, and communicating about why and how it helps them achieve their specific objectives.

Why do organizations invest in customer training initiatives? And what factors should decision makers consider when developing, delivering and measuring the business impact of customer training? Listen to The Talented Learning Show