customer education

Now that volume-based SaaS licensing has energized the extended enterprise LMS market, employee training solutions are following suit.

Customers became conditioned to the idea of purchasing training directly from product and service providers.

Defining the "what, when, where, how and why" of key user scenarios will inform the learning experiences you develop, then you can craft appropriate communications to drive the right audience to the right content at the right time.

The sooner your customers find value from using your product or service, the longer they're likely to stay, and the more likely they are to continuing investing in your brand. 

Customer education (aka customer learning or customer training) is more than just teaching people about how to use features of a product or service they’ve purchased, it’s also about helping them understand related best practices, demonstrating the product’s value-add, and communicating about why and how it helps them achieve their specific objectives.

Why do organizations invest in customer training initiatives? And what factors should decision makers consider when developing, delivering and measuring the business impact of customer training? Listen to The Talented Learning Show

Offering extended enterprise learning is about helping your corporation (large or small) increase overall sales revenue, improve profit margins and stay ahead of competitors in a challenging global marketplace.

It's still early, but perhaps one of the most interesting opportunities is coming from the association space, where gamification and digital badges are being used to help bridge the skills gap.

Among LMS technology trends to watch, I think there will be more innovation in mobile, social, badges and certification, as well as capabilities that attract new users and facilitate training content commerce.

Consider creating training modules which are, in effect, focus group vehicles. Introduce your customers to the product ideas you are considering through online training, and leverage embedded surveys, quizzes, social media, and mobile enablement technologies to have conversations with your customers.