customer education

Converting leads to customers is only part of modern marketing. Product education is also key. A customer success expert explains why, and retraces his own scrappy path

When and why does it make sense for organizations to choose an open source LMS as a foundation for extended enterprise learning? Find out on The Talented Learning Show!

If each audience has highly specific needs, an all-purpose solution may be only marginally effective, at best.

From a practical and political perspective, choosing an extended enterprise LMS independent of HR or L&D is often easier than pursuing a one-LMS-for-all solution.

Businesses are interested in developing measurable learning initiatives so they can evaluate outcomes and compare their value with other priorities.

Price points should reflect the cost of the core product, the perceived value of educational content, the level of expected demand and competitive pricing pressures. More complex products naturally command a higher price for related education.

How do companies use customer education programs to boost product use and drive business growth? Listen as expert Dave Derington explains on The Talented Learning Show!

What does it take to create an effective SaaS customer success program? How should you measure results? Listen to the Talented Learning Show!

Although your senior executives may not care exactly how many hours of training you deliver or what kind of customer satisfaction scores you receive, they do care about your CAC/LTV ratio.

What's the best way to honor learning systems excellence? Our research reveals an impressive array of solutions across multiple extended enterprise niches. So we're shifting our approach...