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Thought Industries

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  • Overview

  • Review

  • Insights

  • Case Studies

  • Overview

thought industries 2025

Thought Industries is the Customer Learning & Intelligence Platform for customer-centric businesses, unifying learning experiences, customer data, and intelligent action to drive loyalty, revenue, and continuous value creation. Built for external learners, not retrofitted for them, Thought Industries helps organizations guide each customer to the right content experience at the right moment in their journey. By combining powerful customer learning experiences with rich behavioral insights and AI-first workflows, the platform enables companies to accelerate product adoption, reduce churn, and clearly prove the business impact of customer learning at scale.

Thought Industries
Company Details

Corporate HQ:

6 Liberty Square #6099
Boston, Massachusetts 02109

Email
Thought Industries
Thought Industries
Website
Year Founded: 2013
Number of Employees:
  • 50-200

Target Market

System Type: Authoring Tool, LMS, and LXP
Top Use Case:
  • Customers
  • Partners
  • Extended Enterprise
Typical Client Size:
  • Midsize - 500-10K learners per year
  • Enterprise - 10K or more users per year
Minimum 1st Year Investment:
  • $50K - $100K
Top Industries:
  • Business Services
  • Financial
  • IT Services
  • Software
  • Technology
Top Geographies:
  • North America
  • Western Europe

Critical Differentiation

Delivers relevant content wherever customers learn. Ensure education for customers, partners, employees, and the market is personalized, accurate, up-to-date, and provisioned with the appropriate privacy and governance.

Scales with the size and sophistication of your business. Maintain a personal approach to customer experience while adding products, personas, and partners. Enterprise-grade customization and monetization options allow you to capture additional revenue from premium learning experiences.

Makes learning smarter by influencing the full customer journey. Increase brand visibility in AI search and generate demand with un-gated learning. Unify learning across every customer touchpoint to change behavior, boost adoption, improve retention, and prove the business impact of learning.

Functional Capabilities

Artificial Intelligence:
  • Content Recommendations
  • Semantic Search
  • Chat Assistant / Agent
  • Course Authoring
  • Assessment Generation
Commerce:
  • Native eCommerce
  • Subscriptions
  • Coupons / Promotions
  • Bulk purchases
  • Taxation
Continuing Education:
  • Certificate Issuance
  • Recertification Tracking
  • CE Credit Tracking
  • Multiple Credit Types
Instructor Led Training:
  • Create ILT Events
  • Multi-Session Class Management
  • Instructor Assignment
  • Waitlist Management
  • Attendance Tracking
  • Virtual Session Integration
  • Blended Programs
Learner Experience:
  • Learning Path
  • Certifications Programs
  • Gamification Features
Reporting:
  • Custom Report Builder
  • Scheduled Reports
  • Real-Time Dashboards
  • Revenue Reporting

Services and Support

Implementation Model:
  • Vendor-Assisted
  • Full-Service
Ongoing Services:
  • Managed Services
  • Strategic Consulting
  • Custom Development
Administrative Support:
  • Business Hours
Learner Support:
  • Business Hours

Technical Capabilities

API Support:
  • REST
  • GraphQL
  • Webhook
Deployment Options:
  • Multi-Tenant SaaS
Prebuilt CRM Integration:
  • Salesforce
Prebuilt VILT Integration:
  • Microsoft Teams
  • Zoom
Prebuilt Content Integrations:
  • OpenSesame
Content Standards:
  • SCORM 1.2
  • SCORM 2004
  • xAPI
  • LTI

Evaluating
Thought Industries
? Get Independent Expert Advice

Schedule a complimentary consultation with Talented Learning's lead analyst, John Leh.
  • Review


Thought Industries is a complete enterprise-grade learning system built specifically for customer education, content as a business and channel partner education. This powerful solution enables headless LMS scenarios and seamlessly combines LMS, CMS, CRM and content authoring tools. It also includes world-class B2B2B ecommerce capabilities that meet the needs of even the most complex large-scale training companies.

- John Leh, CEO and Lead Analyst, Talented Learning

  • Insights

Talented Learning partners with learning technology vendors to develop thought leadership including blogs, research reports, podcasts, webinars and case studies designed to inform learning system buyers, practitioners and the broader industry.

Below is content created by Talented Learning and
Thought Industries
:



Meet Barry Kelly, CEO of Thought Industries:


Check out the learning technology thought leadership content developed by Talented Learning and Thought Industries:


How to Build a Learning-Based Business - Executive Q&A

Build a Learning-Based Business: Executive Q&A

Building and selling online courses may seem easy, but building a profitable learning-based business is far more complex. Not long ago, at the Thought Industries Cognition23 Conference, I headed up an executive roundtable about what it takes to run a learning-based business. Although the three panelists come from very different organizations with different goals, their views and concerns are surprisingly similar in some ways.


The Talented Learning Show Podcast Episode 71: Should You Offer Free Customer Education?

Podcast 71: How to Succeed With Free Customer Education

If you sell products of any kind, you probably offer customers some sort of instruction. But should you charge them directly for training and guidance? When does it make sense to offer free customer education? Find out how this strategy drives business success at MongoDB and learn how to package and price customer education, specifically in B2B settings.


2024 Learning Systems Predictions

2024 Learning Systems Predictions

Four years ago, the pandemic triggered some of the most prolific years in learning systems history. Then in 2023, everything changed. Is the LMS industry poised for another growth surge, or will this be another challenging year? For an independent analyst’s perspective, join me as I look into my crystal ball at key trends that are shaping the year ahead…


Customer Ed Nuggets Episode 8: Headless LMS Top Business Drivers with Barry Kelly from Thought Industries

Headless LMS Business Drivers: Customer Ed Nugget 8

For those who can benefit from a headless LMS, deployment has fortunately become much easier, less costly and more practical. If you want to integrate business data from many systems, customize the learner experience and support specialized workflows, headless is likely to be your best answer. Find out the top 3 reasons for going headless.


CEO Circle 2 Where Does Learning Systems Innovation Begin

CEO Circle 2: What Sparks Learning Systems Innovation?

What are learning tech vendors thinking and doing — not just to tap into the power of AI, but to move their systems forward in other ways? I’ve continued to search for answers from some of the brightest leaders I know. And in this second collection of excerpts, I’ve found even more evidence that learning innovation doesn’t happen by chance.


https://talentedlearning.com/wp-content/uploads/2023/11/Podcast-68-Square.png

Podcast 68: How Training Helps Prevent Abuse

In my journey as a learning systems analyst and consultant, I’ve been privileged to meet many leaders who leverage the power of online education to make the world a better place. Aaron Lundberg, President and CEO of Praesidium, Inc., is certainly one of those people. What role does training play in helping organizations prevent sexual abuse? Find out how it fits into a broader business mission on this Talented Learning Show episode!


The Talented Learning Show with John Leh Episode 66: What Trends Are Shaping the Business of Learning.

Podcast 66: Extended Enterprise Learning Trends

What issues and opportunities are shaping extended enterprise learning trends? What is the state of the extended enterprise learning market? And how are systems developers like Thought Industries responding? Find out as we dig into some data-based insights featured in Thought Industries’ new research report, 2023 State of Extended Enterprise Learning.


What Drives Learning Tech Innovation Vendor Leaders Answer - Talented Learning blog

CEO Circle: What Drives Learning Tech Innovation?

Ever wonder why some software companies constantly seem ahead of the curve in introducing game-changing functionality? Fortunately, John talks regularly with learning tech founders and CEOs, so answers are never far away. In fact, many of these pioneers have joined him for interviews on The Talented Learning Show Podcast. And here’s what those conversations reveal…


Thought Industries White Paper - Learning Everywhere: A Strategy for Building Learning Experiences Without Limits

Learning Everywhere: A Strategy for Building Learning Experiences Without Limits

More and more, consumers expect a digital learning experience to keep pace with all of the other online channels they interact with. Thought Industries has set out on a mission to enable customers to fully customize and extend the functionality of their platform. They created Helium so that their customers could design and deliver on their own vision for their learning experience.


Thought Industries ROI White Paper

Measuring the ROI of Enterprise Learning for Customers, Partners, and Professionals

As the learning industry matures, one question comes up time and time again in conversations with customers about their learning programs. “How do we measure the business impact of extended enterprise learning initiatives?” Thought Industries has isolated three key pillars that describe the value of customer learning alongside real-world examples.


Thought Industries Making the Business Case Whitepaper

Make the Business Case for a Modern Customer Learning Platform

A cutting-edge customer education platform can radically improve your customer acquisition, retention, and expansion – three fundamental elements of business success. This white paper will help you convince the board or executive leadership of the operational advantages offered by cutting-edge training solutions.


Podcast 55: Training Business LMS Advances with Barry Kelly

Podcast 55: Training Business LMS Advances with Barry Kelly

No doubt about it. Professional development and customer education markets continue to grow at a mind-bending pace. But what does this mean for systems designed to support fast-moving training providers? Join us as we dig deeper into this topic with Barry Kelly, CEO and Co-Founder of Thought Industries – a premier training business LMS company.


Top Customer Education Tips From Industry Leaders

If you listen to The Talented Learning Show podcast, you know I close each episode with a similar question for every learning practitioner and technology innovator I interview: “What advice would you share with people who are just getting started…?” Check this collection of “getting started” tips I’ve gathered from seven customer education pioneers…


Don't Just Create Learning Content, Sell It! Webinar Replay

Don’t Just Create Learning Content, Sell It!

The most successful learning programs on the market today have integrated marketing and pricing strategies to drive brand awareness, retain customers, and produce healthy margins and program growth. Join industry expert John Leh in conversation with Thought Industries CEO Barry Kelly as they discuss the many ways to market, package, and sell your learning programs to drive long-term success.


The Talented Learning Show Podcast Episode 42: What Trends Are Shaping Customer Education with Barry Kelly, DEO of Thought Industries

Podcast 42: Key Customer Education Trends

Today, we're thrilled to welcome back one of our favorite guests, Barry Kelly, CEO and Co-Founder of Thought Industries – a leader in extended enterprise learning solutions. Barry is a passionate innovator with proven product development success, as well as extensive experience in online learning, content strategy and digital marketing. Join us as we discuss insights from his organization’s latest customer education trends survey.


https://talentedlearning.com/wp-content/uploads/2022/06/Feb-2020-Scale-Customer-Education-Webinar-TI.png

Scaling Customer Education - Beyond the Classroom

Are you struggling to train customers, drive product adoption and support increasingly complex training needs?  Join John Leh, CEO and Lead Analyst at Talented Learning, Brittany Tamul, Director of Customer Success at ArrowStream, and Barry Kelly, CEO at Thought Industries, as they share successful strategies from high-growth companies. You’ll walk away with practical tactics you can use to scale training for your customers.


The Talented Learning Show Podcast Episode 36: How Can You Deploy B2B2B Certification Rapidly?

Podcast 36: How to Deploy B2B2B Certification

In this episode we welcome a highly experienced leader in the federal and trade organization sectors, Ha Nguyen McNeill, Chief Operating Officer at BSA | The Software Alliance. Join us as we discuss the thorough yet rapid selection and deployment of a complex, business-to-business-to-business (B2B2B) LMS to drive BSA’s new online “Software Asset Management certification for enterprise software professionals.


How to Reduce Time-to-Value with modern customer training. Talented Learning Webinar replay.

How to Reduce Time-to-Value with Customer Training

Indoctrinating customers as quickly as possible is a smart business move. But when should you start and how fast should you move? Join experts John Leh, CEO and Lead Analyst at Talented Learning, and Samma Hafeez, Vice President of Customer Success at Thought Industries, as they explain why training impacts customer onboarding and how it can accelerate customer time-to-value.


The Talented Learning Show Podcast Episode 34: How Can Online Customer Training Help a Business Grow?

Podcast 34: Online Customer Education Success

As I’ve noted previously, customer training continues to be the hottest segment of the extended enterprise learning landscape. That’s why I’m especially excited to talk with today’s guest, Director of Customer Success at ArrowStream, Brittany Tamul. Companies everywhere are looking for guidance to establish or expand their online customer training programs. And now, Brittany is sharing some of her best advice with the rest of us.


To Charge or Not to Charge. Talented Learning webinar replay.

To Charge or Not to Charge for Customer Ed

Should customers pay for training? How should you choose the best price? And when does it make sense to train customers at no extra charge? Join experts John Leh, CEO and Lead Analyst at Talented Learning, and Barry Kelly, CEO and Co-Founder at Thought Industries, as they clarify the economics of customer education.


Talented Learning Show Episode 18: How Do Subscription Software Companies Drive Customer Success with Samma Hafeez of Though Industries

Podcast 18: Driving SaaS Customer Success

Customer success has become an obsession among high-growth companies – especially software-as-a-service (SaaS) vendors. But why is customer success so important? And what kind of educational strategies are most effective? Today, we discuss these questions and more with expert, Samma Hafeez, VP of Customer Success at Thought Industries, a learning platform provider that helps businesses educate their external audiences.


Paving the way to a profitable learning business. Talented Learning webinar replay.

Paving the Way to a Profitable Learning Business

There’s never been a better time to expand your business reach and revenue through online training. But what kind of infrastructure is best as a foundation for delivering online courses? Join Thought Industries CEO and Co-Founder Barry Kelly, and Talented Learning CEO and Lead Analyst, John Leh, as they share five key strategies that will help you drive growth and profit from your learning programs.


Talented Learning Show Episode 15: How Does Customer Education Influence Customer Success with Barry Kelly of Thought Industries

Podcast 15: Tying Training to Customer Success

I’m excited for today’s discussion because it focuses on one of my favorite topics – customer learning strategies and technologies. Our guest is Barry Kelly, CEO and Co-Founder of Thought Industries – one of the first and now leading extended enterprise learning solutions. Barry is a passionate innovator with proven product development success and extensive experience in elearning, digital strategy and social media marketing.

  • Case Studies

Take a look at this selection of case studies from
Thought Industries
.

Talented Learning Case Study: Thought Industries + ZoomInfo

ZoomInfo + Thought Industries

ZoomInfo helps go-to-market teams accelerate growth with the most accurate company and contact data on the market, and a suite of tools to ensure continued growth and success. High-growth companies use ZoomInfo to identify business opportunities, connect with decision-makers, and go to market with confidence. Learn how ZoomInfo was able to transform their customer experience, resulting in a 100% increase in user activation, by using the Thought Industries platform.


Talented Learning Case Study: Thought Industries + Seismic

Seismic + Thought Industries

Seismic is the industry leader in sales enablement and marketing orchestration technology focused on helping customers align go-to-market teams and drive long-term business growth. Through Seismic University – hosted on the Thought Industries Platform – Seismic is supporting its customers during platform onboarding, continuous education opportunities, and the mastery of its SaaS technology through certification.


Talented Learning Case Study: Thought Industries + Industrial Training International

Industrial Training International + Thought Industries

Industrial Training International (ITI) is a worldwide leader that trains thousands of professionals who operate cranes, utilize rigging, and conduct load handling activities around the globe. Learn how ITI has delivered tangible business results and enabled a streamlined and comprehensive learning portal with the Thought Industries platform.


Talented Learning Case Study: Thought Industries + Onshape

Onshape + Thought Industries

Onshape is a computer-aided design (CAD) software company that was founded in 2012. Used by engineers and designers in more than 170 countries, the company’s industry-leading 3D CAD platform has been used by its customers to log over 5 million hours of projects. Learn how the Thought Industries customer training platform enabled OnShape to quickly and effectively scale their customer onboarding program from dozens to thousands of customers.


Talented Learning Case Study: Thought Industries + The Linux Foundation

Linux Foundation + Thought Industries

The Linux Foundation is a global nonprofit that connects a community of coders dedicated to advancing “the value of shared technology.” Learn how the Linux Foundation moved off a homegrown learning system and scaled their learning business into a multi-million dollar revenue source in the first year with Thought Industries.

Talented Learning

Talented Learning is a fiercely independent research and consulting firm dedicated to helping business professionals create value through learning technology.

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