Taking a customer education program to the next level with a headless learning management system isn’t always necessary. But for those who can benefit from a headless LMS, deployment has fortunately become much easier, less costly and more practical.
When does going headless make sense? Well, if you think about it, expecting a learning system vendor to envision and support every possible customer education business scenario is a lot to ask. They can try to cover common scenarios — and many do. But each organization’s goals, priorities, KPIs, tech ecosystem and learning audience mix is unique. Vendors with a standardized product can only get so close.
For perhaps 80% of organizations, close is good enough. But for the other 20%, it is not.
If you want to integrate business data from many systems, customize the learner experience and support specialized workflows, headless is likely to be your best answer. However, there are many other headless LMS business drivers.
Like what? To find out more about headless software and 10 key reasons why organizations choose this approach, read on. And to discover the top 3 reasons for going headless, check the brief Customer Ed Nuggets podcast audio/video clip.
Today’s Guest Expert
When you want to understand headless learning management systems, you’ll want to speak with an expert like Barry Kelly, Founder and CEO of Thought Industries. That’s why I asked him to join me for today’s conversation.
Over the last decade, Barry has grown Thought Industries into a market leader in customer and professional education systems. His team specializes in headless systems design and innovation that support the business of learning.
What is a Headless LMS?
A headless LMS operates without a traditional learner interface or front-end layer — the “head.”
In a typical LMS, the learner interface is largely defined by the LMS vendor and is tightly integrated with the system’s core functionality. In contrast, a headless LMS decouples the front end from the back end, where data and logic reside. By using vendor-provided APIs for integration, a headless LMS front end offers more flexibility and customization. It also can be modified to better align with various business needs.
Want an even better definition? You’ll find Barry’s brief explanation in this episode’s audio/video clip at 1:57.
Why a Headless LMS Elevates Customer Education
A headless structure is important because it represents the holy grail of measurable, high-impact learning. It makes the dream of integrating learning into core business processes a reality. For customer education, a strong headless LMS strategy links directly to key performance metrics. This translates into differentiation and success at every stage of the customer life cycle.
10 Key Reasons to Deploy a Headless LMS
Because customer education plays an increasingly strategic business role, leading decision-makers are choosing headless LMS solutions. The drivers are as varied as the organizations, themselves:
- Customization and Flexibility — Many organizations want a unique learning environment tailored to their specific needs. This requires a system that evolves and grows with the business, without the front-end limitations of a standard LMS.
- Premier Brand Image — Many of the world’s premier organizations invest heavily in delivering a consistent, unified brand experience. This extends to customer education, which must be carefully choreographed, customized and on-brand.
- Business Process Continuity — When, for practical or political reasons, business processes can’t be easily changed, headless is the only option.
- Business Focus — Increasingly, organizations need actionable dashboards and cockpits that combine business data, training data and content for various types of users. This requires a solution that extends beyond an LMS as a standalone destination.
- Agility and Faster Development — Decoupling an LMS front end makes it possible to change the user interface without affecting underlying functionality. This translates into faster development cycles and a more adaptive response to changing customer needs.
- Future-Proofing — Adopting a headless architecture positions organizations to more quickly and easily integrate future technologies and absorb changes in the technology landscape
- API-First Design — Often customer education organizations embrace a broader, API-centric ecosystem design. This requires the LMS to follow suit.
Customer Experience Factors
- Personalization — Many organizations want to deliver hyper-targeted, personalized, adaptive learning content based on an individual’s preferences, behaviors, and progress in the LMS and other applications in the ecosystem.
- Multi-Channel Content Delivery — A headless LMS is powerful when developing once and delivering seamlessly across various channels to reach customers wherever they are — on websites, mobile apps, and other digital platforms.
- Improved Performance — Separating the front end from the back end optimizes application performance for a fast, responsive customer experience.
Learn More on This Episode of Customer Ed Nuggets
Which of these top 10 headless LMS business drivers are most important for customer education organizations to consider? Find out what Barry and I suggest. Tune in to the brief video/audio podcast to get the scoop in less than 10 minutes!
If you’d rather listen to our conversation, tune in to this audio podcast right here at TalentedLearning.com.
The Bottom Line on “Headless” Customer Education
Sometimes you just want software your way — and with good reason. LMS vendors are creative but they’re not magical. They can’t invent your organization’s processes or fully anticipate everyone’s unique ecosystem and business priorities.
If you’re lucky, you may find a fit. More likely, you won’t.
That’s when a headless approach makes sense. Using powerful API technology and a software developer kit, you can remove the front end of an LMS and replace it with a new custom “head” that reflects your unique requirements. This provides a faster path to a more effective and sustainable solution that scales with your customer education needs.
About Customer Ed Nuggets
Hosted by Talented Learning CEO John Leh, the Customer Ed Nuggets podcast is a trusted source of advice, guidance and best practices for customer education professionals of all types. In this series of brief video and audio “nuggets” (each 10 minutes or less), I explore key topics with numerous guest experts.
We explore all facets of customer education, from how to build a persuasive business case, to effective strategies, technologies and content that help professionals create, deploy and grow successful customer-centered programs.
Learn More About Thought Industries
To find out more about the Thought Industries platform and the company’s headless technology expertise, check out the free vendor profile in our Learning Systems Directory — including my Hot Take review, a product demonstration, case studies, insights and more.
Or, for additional information, visit the Thought Industries website directly.
Want to hear more from Barry Kelly? Check out his appearances on our flagship podcast, The Talented Learning Show:
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