The only way to gain and keep mindshare among your channel reps is to provide them the knowledge, support and motivation to sell your products and services easier than competitive offerings.
They are experts at endless and varying topics and their job is to teach it, but they don’t teach employees though – just everyone else including external sales and distribution channels, customers, members, dealers, agents and the public at large.
An extended enterprise LMS supports learning efforts for non-employees, including channel partners, customers, prospects, members, franchises, resellers and distributors.
Windstream primarily sells its products through a channel of hundreds of partners; their partners are local companies who choose to market Windstream products and services and also their own value-added services.
An organization’s channel partners can include resellers, value-added resellers, dealers, franchisees, distributors, developers – any third-party sales professional that represents your brand on your behalf; the channel acts as an extension of your internal salesforce.
Many LMS companies who were not recently acquired (for example, Net Dimensions, eLogic Learning and Expertus) as well as hundreds of startups have tried to fill this void and still cater to multiple extended enterprise segments.
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