Channel Learning

Google Analytics tracks a visitor’s access device, browser, previous website, pages visited, time spent on the page, next site visited, language, IP, precise geographic location, age and much more. 

Integrating training workflows and data with customer and sales-related data elevates training from a cost center to a profit center, because it helps prove the business value of learning.

These organizations have proven that educating their channel provides a measurable return on investment and more importantly a significant competitive advantage, and as a result, these organizations treat channel learning as an ongoing mission-critical initiative.

The nominated LMS solutions all have varying degrees of sophistication in core channel functionality including domain segmentation, ecommerce, social learning, globalization, broad content support, integration, analytics, mobile delivery, dynamic audience grouping and ease of use.

Avoid sticky situations and reduce inter-reseller conflict with educational resources that cover these topics; for example, you'll want to clarify the rules of engagement, how to register customer opportunities and how to resolve disputes when two or more partners claim the right to call upon a customer.

Unique LMS differentiation is based on varying combinations of the LMS vendor’s experience, services provided, regional focus, industries served, functional capabilities, technical sturdiness, license approach, and ongoing support provided.

To deliver and manage this kind of training, it's wise to invest in an extended enterprise LMS -- a learning management system designed specifically for this purpose.

The only way to gain and keep mindshare among your channel reps is to provide them the knowledge, support and motivation to sell your products and services easier than competitive offerings.

They are experts at endless and varying topics and their job is to teach it, but they don’t teach employees though – just everyone else including external sales and distribution channels, customers, members, dealers, agents and the public at large.

An extended enterprise LMS supports learning efforts for non-employees, including channel partners, customers, prospects, members, franchises, resellers and distributors.