Long-term success depends on how well you can get ahead of the pack and stay there. One way to determine how you compare is to measure your market share.
If you listen to The Talented Learning Show podcast, you know I close each episode with a similar question for every learning practitioner and technology innovator I interview: "What advice would you share with people who are just getting started...?" In this case, I wanted to know about their top customer education tips. After nearly [...]
If the buyer hasn't shared enough of the right information to help you craft a compelling, coherent, complete - and differentiating - proposal, it's your responsibility to ask for more input, but be prepared to explain why this is critical and why they should care.