Fishbowl, a leading ERP platform specializing in inventory management and manufacturing processes, faced challenges with a complex onboarding process that extended beyond 90 days. Over half of their support calls were basic “how-to” inquiries from new users, indicating a need for a more efficient onboarding system.​

To address this, Fishbowl opted to use BrainStorm to implement a scalable and automated training solution. Utilizing BrainStorm’s Flow Builder, they developed dynamic onboarding flows tailored to individual user personas. The integration of triggers and automated communications further streamlined the process, allowing for personalized learning paths without human intervention.​

The results were significant:

• Onboarding time was reduced by 62%.
• 57% of users completed onboarding without human assistance.
• Support calls decreased by 51%.
• Customer satisfaction scores reached approximately 4.60 out of 5.
• Logo retention improved by 14 percentage points.
• The go-live timeline was shortened by 100 days.​

This transformation not only enhanced customer experience but also contributed to Fishbowl’s recognition as G2’s Highest User Adoption product in the mid-market category for consecutive seasons. The successful collaboration with BrainStorm has become a cornerstone of Fishbowl’s growth strategy.