product marketing

The key to understanding stickiness is knowing how many customers are defecting, and why – as well as how many are staying, and why.

Price points should reflect the cost of the core product, the perceived value of educational content, the level of expected demand and competitive pricing pressures. More complex products naturally command a higher price for related education.

The sheer volume of solutions that define the broader marketing technology landscape has ballooned from only 150 in 2011 to nearly 7000 this year, according to Scott Brinker at ChiefMartec.com.

Caspio is a great example of the contrast between learning for customers versus employees. Find out how Caspio won me over with an approach that nearly caused me to purchase this solution.