product marketing Archives - Talented Learning

product marketing

Podcast 34: Online Customer Education Success – With Brittany Tamul of ArrowStream

February 18, 2020

Find out how online customer education helps growing businesses succeed! Listen to this Talented Learning Show podcast with independent learning tech analyst John Leh and guest Brittany Tamul, head of customer success at ArrowStream

How do growing companies leverage online customer education without jeopardizing quality of service? Learn what works for one forward-thinking software company in this interview with its head of customer success... [...learn more...]

How to Measure Customer Value (And Why It Matters)

January 21, 2020

How do you measure customer value? And why is it so important? Learn more...

EDITOR’S NOTE: Because extended enterprise learning involves multiple disciplines, we sometimes ask other experts to share their insights with our readers. Today we feature advice about customer value metrics from Laura Patterson, President [...learn more...]

Marketing Never Ends – How Does Product Education Help?

September 25, 2019

How does product education help marketing enhance and extend the customer journey? A customer success expert explains

EDITOR’S NOTE: Because extended enterprise learning involves multiple disciplines, we sometimes ask other experts to share their insights with our readers. Today we feature excellent customer education advice from Ruairi Galavan, Senior Manager [...learn more...]

Customer Engagement Metrics: What Marketers Can Teach Learning Pros

July 2, 2019

What should learning pros know about customer engagement metrics? A marketing expert explains which measures matter most

EDITOR’S NOTE: Because extended enterprise learning involves multiple disciplines, we sometimes ask other experts to share their insights with our readers. Today we feature engagement metrics advice from Laura Patterson, President [...learn more...]

Best Customer Education Blogs: 25 Must-Reads for Learning Professionals

September 25, 2018

What are the best customer education blogs? Here are 25 must-reads for learning professionals, selected by an independent learning technology analyst

Which blogs offer the best advice about customer education practices, strategies and technologies? Great question. But with such phenomenal recent growth in the customer experience market, there is no obvious answer. That’s not just a gut [...learn more...]

Customer Training Pricing and Packaging: What’s the Best Strategy?

September 5, 2018

What customer training pricing and packaging strategies work best? Independent learning solutions analyst John Leh explains how to market customer education

If you follow my LMS trends updates, you know that customer training is where the action is. By all indications, this trend is not just a passing fad. Here’s why: When you buy a product or service, the faster you learn how it helps you achieve [...learn more...]

Caspio: A Case Study on Customer eLearning and Marketing

March 14, 2014

Customer elearning and marketing - a slice of life example from Talented Learning CEO and lead analyst John Leh

If you’re a regular reader you’re probably aware that I’m a practitioner and fan of lifelong learning. I love learning everything about everything from astronomy to history to geology to tree farming. There’s a list of [...learn more...]