product marketing

How do growing companies leverage online customer education without jeopardizing quality of service? Learn what works for one forward-thinking software company in this interview with its head of customer success...

Scoring customer asset value is an excellent way to differentiate customers, so you can determine which ones represent the highest potential return.

The goal is to showcase how your product can improve your customers' lives; the sooner you demonstrate this to new sign-ups, the more likely they'll be to stay.

The key to understanding stickiness is knowing how many customers are defecting, and why – as well as how many are staying, and why.

The sheer volume of solutions that define the broader marketing technology landscape has ballooned from only 150 in 2011 to nearly 7000 this year, according to Scott Brinker at ChiefMartec.com.

Price points should reflect the cost of the core product, the perceived value of educational content, the level of expected demand and competitive pricing pressures. More complex products naturally command a higher price for related education.

Caspio is a great case study about how extended enterprise learning is different from employee learning. All through the process, marketing, learning and technology work together to attract, entice and engage me, so that I was nearly purchased this solution.