marketing

Customer education success depends on strong marketing strategies and tactics. How can you avoid marketing mistakes that undermine your efforts? Find out on this mini-podcast...

Long-term success depends on how well you can get ahead of the pack and stay there. One way to determine how you compare is to measure your market share.

Every business strives to grow, but in a competitive environment, growing your business takes insight and creativity. One of the smartest ways to drive growth is through customer and market segmentation.

I'm beginning to think that an astonishing number of L&D practitioners aren't paying attention to today’s most promising organizational learning trend.

A podcast opens up a whole slew of attractive publishing options, compared to written articles or videos. Suddenly, you have access to major publishing platforms with tens of millions of users.

The key to understanding stickiness is knowing how many customers are defecting, and why – as well as how many are staying, and why.

Defining the "what, when, where, how and why" of key user scenarios will inform the learning experiences you develop, then you can craft appropriate communications to drive the right audience to the right content at the right time.