Decision-makers are under intense pressure to modernize their systems, so they can create, promote, deliver, measure and expand digital offerings as rapidly as possible. As a result, learning technology ecosystems are facing extraordinary scrutiny.
You've been scanning inbound email messages for important updates when suddenly a new subject line catches your eye: "Request for Proposal: LMS for ABC Corporation." A qualified business opportunity is knocking at your door! You greet the news with a mix of excitement and dread. This is a moment your sales team should relish. But preparing [...]
Many sales reps and solution architects take the demo step lightly because they have done the same presentation so many times that they think they have seen it all and know it all; as a result, they prep too little, make a vanilla impact with the customer and get lost in the herd of possible LMS solutions.
In contrast, the smartest buyers always have a commanding understanding of their business model, their preferred software licensing model and contract structure when they're selecting an LMS or any enterprise software.