Customer LMS

Scoring customer asset value is an excellent way to differentiate customers, so you can determine which ones represent the highest potential return.

Converting leads to customers is only part of modern marketing. Product education is also key. A customer success expert explains why, and retraces his own scrappy path

How do companies use customer education programs to boost product use and drive business growth? Listen as expert Dave Derington explains on The Talented Learning Show!

Although your senior executives may not care exactly how many hours of training you deliver or what kind of customer satisfaction scores you receive, they do care about your CAC/LTV ratio.

The sheer volume of solutions that define the broader marketing technology landscape has ballooned from only 150 in 2011 to nearly 7000 this year, according to Scott Brinker at ChiefMartec.com.

Customers became conditioned to the idea of purchasing training directly from product and service providers.

Customer education (aka customer learning or customer training) is more than just teaching people about how to use features of a product or service they’ve purchased, it’s also about helping them understand related best practices, demonstrating the product’s value-add, and communicating about why and how it helps them achieve their specific objectives.

Offering extended enterprise learning is about helping your corporation (large or small) increase overall sales revenue, improve profit margins and stay ahead of competitors in a challenging global marketplace.

Learning management systems didn’t die.  They evolved, and today we recognize them. Brief LMS History Corporate LMSs were invented almost 30 years ago to manage and report on the training and compliance of their employees and contractors.  They were expensive to purchase, implement, maintain, host, upgrade and replace.  Much of the investment was upfront and [...]

Consider creating training modules which are, in effect, focus group vehicles. Introduce your customers to the product ideas you are considering through online training, and leverage embedded surveys, quizzes, social media, and mobile enablement technologies to have conversations with your customers.