content marketing

If you educate customers online, why should you consider content syndication? Discover 10 compelling business benefits in this Customer Ed Nuggets episode

Content marketing is so powerful because it's about sharing educational experiences with your constituents anytime – even before they've established a formal relationship with your organization.

A podcast opens up a whole slew of attractive publishing options, compared to written articles or videos. Suddenly, you have access to major publishing platforms with tens of millions of users.

Defining the "what, when, where, how and why" of key user scenarios will inform the learning experiences you develop, then you can craft appropriate communications to drive the right audience to the right content at the right time.

Many low-cost marketing automation tools and marketing-savvy learning platforms now support specialized packaging, pre-scheduled content subscriptions, coupons, discounts, bundles, branded promotions and more.