Channel Learning

You create and design extended enterprise training in order to teach customers, partners, and contractors how to succeed with your products and services.

Here's the most important distinction to keep in mind: Departments that care about educating external audiences are not investing in these programs because compliance rules require it but because these learning programs lead to a direct, measurable business impact.

Offering extended enterprise learning is about helping your corporation (large or small) increase overall sales revenue, improve profit margins and stay ahead of competitors in a challenging global marketplace.

At any moment, employees, partners or customers somewhere in the world need access to relevant learning content that helps them perform more effectively; is your LMS ready?

It's still early, but perhaps one of the most interesting opportunities is coming from the association space, where gamification and digital badges are being used to help bridge the skills gap.

Accessplanit Managing Director Dave Evans explains what learning professionals should know about the characteristics that set a CRM platform apart from an LMS, and the benefits of using a CRM to support marketing and sales.

One of the best things about being a learning technology analyst is that I get to meet so many smart, passionate people who are pushing the boundaries of the LMS and business success as we know it.  Every day I speak with founders and senior executives, sales and marketing teams, as well as customers and prospects from all over [...]

These organizations have proven that educating their channel provides a measurable return on investment and more importantly a significant competitive advantage, and as a result, these organizations treat channel learning as an ongoing mission-critical initiative.

To deliver and manage this kind of training, it's wise to invest in an extended enterprise LMS -- a learning management system designed specifically for this purpose.

The only way to gain and keep mindshare among your channel reps is to provide them the knowledge, support and motivation to sell your products and services easier than competitive offerings.