Published On: April 4, 2022By

About the Author: John Leh

John Leh is Founder, CEO and Lead Analyst at Talented Learning. He is a fiercely independent consultant, blogger, podcaster, speaker and educator who helps organizations select and implement learning technology strategies, primarily for extended enterprise applications. His advice is based upon 25+ years of learning industry experience, serving as a trusted LMS selection and sales adviser to hundreds of organizations with a total technology spend of $100+ million and growing. John is active on social media and is happy to connect with you on X/Twitter or on LinkedIn.

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Despite competitive pressure to keep price points lower, we expect licensing levels to continue drifting upwards, as vendors attempt to demonstrate value-add that differentiates their offerings.

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Customer activity such as a course purchase, renewal, webinar participation, or whitepaper download should trigger relevant content recommendations or delivery. Therefore, these systems must be tightly integrated with CRM software, marketing automation and survey platforms, social media, ecommerce tools, accounting, finance, customer support and other systems.

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