About the Author: John Leh
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Many low-cost marketing automation tools and marketing-savvy learning platforms now support specialized packaging, pre-scheduled content subscriptions, coupons, discounts, bundles, branded promotions and more.
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Recognizing the futility of direct competition, specialty LMS vendors learned to focus on a particular audience, industry or other factors where they now claim competence and fight for customers in that niche.
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Extended enterprise LMS stakeholders were proving that learning initiatives make a legitimate business impact by comparing trained vs. untrained audiences on metrics like sales volume, customer satisfaction, retention and lifetime value.
Associations: Should You Move to a New LMS for Continuing Education?
All four categories share much of the same core functionality -- but each type is also characterized by unique functionality, use case workflows and integrations that the others don't require.
Get Ready for a Season of Learning Tech Success! Webinar Series
A new season of free learning systems guidance is here and we saved you a front row seat! Don't miss this learning tech success series. Learn more and RSVP now
LMS Selection Success: Who Can You Trust?
To find the right learning platform, you need a clear understanding of your organization's current and anticipated usage, and more...
