• If the buyer hasn't shared enough of the right information to help you craft a compelling, coherent, complete - and differentiating - proposal, it's your responsibility to ask for more input, but be prepared to explain why this is critical and why they should care.

    Published On: February 16, 2021Categories: Advice For LMS Vendors, Selling Learning Systems
  • If a vendor is not doing a consistently fantastic job in serving customers, the demand for references will always outweigh the supply.

    Published On: March 1, 2020Categories: Customer References, Selling Learning Systems
  • Learning systems buyers are always more successful when they invest their limited time evaluating qualified vendors for their specific business situation vs. trying to qualify 700 vendors themselves.

    Published On: January 29, 2020Categories: Learning Systems, Selling Learning Systems
  • We obsess about every facet of the LMS market so our clients can more effectively attract, engage and educate learning audiences of all types – B2B and B2C customers, channel partners and contractors, employees, association members, continuing education students and the public-at-large.

  • You've been scanning inbound email messages for important updates when suddenly a new subject line catches your eye: "Request for Proposal: LMS for ABC Corporation." A qualified business opportunity is knocking at your door! You greet the news with a mix of excitement and dread. This is a moment your sales team should relish. But preparing [...]

  • While the "setup–show–recap" method requires more effort than the "spray and pray" approach, prospects should recognize that you've mapped their pain points to relevant use cases.

  • If you have a room full of administrators, a more in-depth click, click, click approach works great, but that approach is shunned by most executive audiences who are more influenced by the bigger picture.

  • Inexplicably, vendors make the most prose mistakes in these two areas of their proposals, yet these are the sections that every executive spends the most time reviewing. 

    Published On: July 11, 2016Categories: Buying Learning Systems, Selling Learning Systems
  • Making sure your LMS selection team is on the same page in regards to implementation/configuration needs will allow a buying organization to quickly disqualify many vendor options without the labor of investing a ton of time.

  • Associations, training companies, corporate channel, customer and other extended enterprise buyers can create any number – hundreds of thousands even – of active ongoing accounts but a buying organization only pays for active usage.

TOP 20 Specialist Winners

GET REFERRED BY US!

Request Vendor Contact

BLOG CATEGORIES

SUBSCRIBE TO NEWSLETTER

NEW! LEARNING SYSTEMS DIRECTORY

New Talented Learning Systems Directory

LMS BUYER SERVICES

Expert LMS Selection Services

ON-DEMAND WEBINARS

How to Scale Customer Education. Taking Training Beyond the Classroom. Webinar Replay.

CASE STUDY DIRECTORY

Talented Learning Case Study Directory