Association Learning

It's still early, but perhaps one of the most interesting opportunities is coming from the association space, where gamification and digital badges are being used to help bridge the skills gap.

Unlike a paper-based certification, a digital badge is embedded with relevant “metadata” such as the badge title, description, date earned, issuer, recipient, expiration date and even specific details about the work submitted by the recipient.

Learn how to sell more content, maximize ROI for every online course you create and boost overall profit. Check these tips from John Leh...

Corporations, associations, public institutions – as well as solopreneurs and subject matter experts who've never designed or delivered training in their lives – all are creating and selling online content at an unprecedented pace.

With a registration model, usage calculations can be based on any of several metrics:  how many users log into the LMS, register for an instructor-led class or webinar, buy content or earn a certification. 

 These "all purpose" LMS platforms are used to deliver, support and measure online and classroom training programs for any combination of employees, channel partners, dealers, franchisees, customers, business prospects and others.

The LMS selection process isn't always easy or straightforward. To understand what works, check this slice of life from John Leh's life as LMS buying consultant

Organizations can sell proprietary premium content to their users, and also to any organization in the Knoitall ecosystem.

Selling accredited educational content to members and managing their other learning activities generates non-dues revenue -- which is increasingly important for association success.

If you have a room full of administrators, a more in-depth click, click, click approach works great, but that approach is shunned by most executive audiences who are more influenced by the bigger picture.