Association Learning

Continuing education providers offer a broad spectrum of learning experiences -- from in-person classroom sessions, mentoring and on-the-job training to self-paced study in virtual and blended formats.

Many low-cost marketing automation tools and marketing-savvy learning platforms now support specialized packaging, pre-scheduled content subscriptions, coupons, discounts, bundles, branded promotions and more.

No association can afford to manage continuing education with a non-profit mentality. But is a new association LMS your best move?

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It's still early, but perhaps one of the most interesting opportunities is coming from the association space, where gamification and digital badges are being used to help bridge the skills gap.

Unlike a paper-based certification, a digital badge is embedded with relevant “metadata” such as the badge title, description, date earned, issuer, recipient, expiration date and even specific details about the work submitted by the recipient.

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Corporations, associations, public institutions – as well as solopreneurs and subject matter experts who've never designed or delivered training in their lives – all are creating and selling online content at an unprecedented pace.

With a registration model, usage calculations can be based on any of several metrics:  how many users log into the LMS, register for an instructor-led class or webinar, buy content or earn a certification. 

 These "all purpose" LMS platforms are used to deliver, support and measure online and classroom training programs for any combination of employees, channel partners, dealers, franchisees, customers, business prospects and others.