Association Learning

Selling accredited educational content to members and managing their other learning activities generates non-dues revenue -- which is increasingly important for association success.

If you have a room full of administrators, a more in-depth click, click, click approach works great, but that approach is shunned by most executive audiences who are more influenced by the bigger picture.

Google Analytics tracks a visitor’s access device, browser, previous website, pages visited, time spent on the page, next site visited, language, IP, precise geographic location, age and much more. 

The behemoth TM providers such as Oracle or SuccessFactors devalued the LMS when they incorporated their LMSs into broader HR software suites and took their foot off the innovation accelerator.

An LMS vendor must derive the majority of its revenue from association clients, and publish top-notch client case studies on its website as proof of excellence in serving member-based organizations.

Association LMS systems are similar to employee LMSs but have richer features sets to attract voluntary learners and members, build a community, integrate with an AMS and sell complex continuing education.

Unique LMS differentiation is based on varying combinations of the LMS vendor’s experience, services provided, regional focus, industries served, functional capabilities, technical sturdiness, license approach, and ongoing support provided.

To deliver and manage this kind of training, it's wise to invest in an extended enterprise LMS -- a learning management system designed specifically for this purpose.

With each incremental accrediting jurisdiction the problem compounds and becomes so complicated that many organizations can’t use a commercially available LMS to manage CEUs but rather are forced to cobble together spreadsheets, home-grown custom systems, specialized commercial CE trackers and manual processes to bridge the gap, connect the data and ensure compliance. 

In the accounting industry, most accounting firms set up a National Association of State Boards of Accountancy (NASBA) license and grant continuing professional education (CPE) credit based on the NASBA standards, rather than maintain the complex CPE rules of each state