Association Learning

 These "all purpose" LMS platforms are used to deliver, support and measure online and classroom training programs for any combination of employees, channel partners, dealers, franchisees, customers, business prospects and others.

The LMS selection process isn't always easy or straightforward. To understand what works, check this slice of life from John Leh's life as LMS buying consultant

Organizations can sell proprietary premium content to their users, and also to any organization in the Knoitall ecosystem.

Selling accredited educational content to members and managing their other learning activities generates non-dues revenue -- which is increasingly important for association success.

If you have a room full of administrators, a more in-depth click, click, click approach works great, but that approach is shunned by most executive audiences who are more influenced by the bigger picture.

Google Analytics tracks a visitor’s access device, browser, previous website, pages visited, time spent on the page, next site visited, language, IP, precise geographic location, age and much more. 

The behemoth TM providers such as Oracle or SuccessFactors devalued the LMS when they incorporated their LMSs into broader HR software suites and took their foot off the innovation accelerator.

An LMS vendor must derive the majority of its revenue from association clients, and publish top-notch client case studies on its website as proof of excellence in serving member-based organizations.

Association LMS systems are similar to employee LMSs but have richer features sets to attract voluntary learners and members, build a community, integrate with an AMS and sell complex continuing education.

Unique LMS differentiation is based on varying combinations of the LMS vendor’s experience, services provided, regional focus, industries served, functional capabilities, technical sturdiness, license approach, and ongoing support provided.