Many low-cost marketing automation tools and marketing-savvy learning platforms now support specialized packaging, pre-scheduled content subscriptions, coupons, discounts, bundles, branded promotions and more.
Recognizing the futility of direct competition, specialty LMS vendors learned to focus on a particular audience, industry or other factors where they now claim competence and fight for customers in that niche.
Extended enterprise LMS stakeholders were proving that learning initiatives make a legitimate business impact by comparing trained vs. untrained audiences on metrics like sales volume, customer satisfaction, retention and lifetime value.
All four categories share much of the same core functionality -- but each type is also characterized by unique functionality, use case workflows and integrations that the others don't require.
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Under the hood, commercial LMSs must be tightly integrated with a full stack of robust, reliable, complementary technologies that support end-to-end business operations.
Corporate learning organizations need to harness this just-in-time use of crowdsourced knowledge and integrate it with formal course content.
The company has grown its U.S. sales team to handle more sophisticated learning technology buying opportunities and RFPs, and has expanded implementation and support services staff to provide a higher level of help, guidance, expertise and ongoing support.
If training departments don't step up, extended enterprise learning sponsors move forward on their own -- often duplicating technology, content and effort.
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