John Leh

Why do organizations invest in customer training initiatives? And what factors should decision makers consider when developing, delivering and measuring the business impact of customer training? Listen to The Talented Learning Show

Digital innovation is making it easier than ever to support commercial training strategies, so companies of every size and industry segment are discovering how learning programs can fuel growth and profitability.

When and how do organizations benefit from relying on a learning systems provider for advisory and consulting services? Join guest John Llamas and our Lead Analyst John Leh for the first episode of The Talented Learning Show.

Despite competitive pressure to keep price points lower, we expect licensing levels to continue drifting upwards, as vendors attempt to demonstrate value-add that differentiates their offerings.

Customer activity such as a course purchase, renewal, webinar participation, or whitepaper download should trigger relevant content recommendations or delivery. Therefore, these systems must be tightly integrated with CRM software, marketing automation and survey platforms, social media, ecommerce tools, accounting, finance, customer support and other systems.

Continuing education providers offer a broad spectrum of learning experiences -- from in-person classroom sessions, mentoring and on-the-job training to self-paced study in virtual and blended formats.

Nearly all vendors rely on integration with one or more third-party virtual online event applications such as GoToMeeting, Adobe Connect or Cisco WebEx.

Many low-cost marketing automation tools and marketing-savvy learning platforms now support specialized packaging, pre-scheduled content subscriptions, coupons, discounts, bundles, branded promotions and more.

Recognizing the futility of direct competition, specialty LMS vendors learned to focus on a particular audience, industry or other factors where they now claim competence and fight for customers in that niche.

Extended enterprise LMS stakeholders were proving that learning initiatives make a legitimate business impact by comparing trained vs. untrained audiences on metrics like sales volume, customer satisfaction, retention and lifetime value.