How exactly do channel training networks drive sales performance? And how can you engage partner employees in product education? Listen to The Talented Learning Show!
The only way to gain and keep mindshare among your channel reps is to provide them the knowledge, support and motivation to sell your products and services easier than competitive offerings.
Windstream primarily sells its products through a channel of hundreds of partners; their partners are local companies who choose to market Windstream products and services and also their own value-added services.
An organization’s channel partners can include resellers, value-added resellers, dealers, franchisees, distributors, developers – any third-party sales professional that represents your brand on your behalf; the channel acts as an extension of your internal salesforce.
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