SaaS

Converting leads to customers is only part of modern marketing. Product education is also key. A customer success expert explains why, and retraces his own scrappy path

When and why does it make sense for organizations to choose an open source LMS as a foundation for extended enterprise learning? Find out on The Talented Learning Show!

What does it take to create an effective SaaS customer success program? How should you measure results? Listen to the Talented Learning Show!

Although your senior executives may not care exactly how many hours of training you deliver or what kind of customer satisfaction scores you receive, they do care about your CAC/LTV ratio.

The sheer volume of solutions that define the broader marketing technology landscape has ballooned from only 150 in 2011 to nearly 7000 this year, according to Scott Brinker at ChiefMartec.com.

How does customer education lead to customer success? What metrics matter most? And how can a specialized learning system help? Find out on this episode of the Talented Learning Show!

It's still early, but perhaps one of the most interesting opportunities is coming from the association space, where gamification and digital badges are being used to help bridge the skills gap.

The problem with the global employee learning solutions market is that the big, boring talent management LMSs we just mentioned are the standard for managing enterprise-wide learning complexity. 

Cloud LMSs are the most exciting group in the LMS industry because they are newer; this group is not as technically and functionally advanced as standalone LMSs and HR/talent suite LMSs, however, they have their foot on the accelerator and are making progress at a faster clip than the rest of the industry.