• Extended enterprise LMS stakeholders were proving that learning initiatives make a legitimate business impact by comparing trained vs. untrained audiences on metrics like sales volume, customer satisfaction, retention and lifetime value.

  • Competition abounds from for-profit training companies, academia and subject matter experts for the sale of continuing education lessening the grip associations have on their target professionals.

  • Google Analytics tracks a visitor’s access device, browser, previous website, pages visited, time spent on the page, next site visited, language, IP, precise geographic location, age and much more. 

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