CX

Educated customers are great for business. That's why smart software leaders manage customer education as a product. How does it work? Find out on this episode of the Talented Learning Show!

How can companies prove the value of customer education? It starts by understanding which metrics are best for measuring customer training ROI...

Thoughtful promotion can make a customer learning program shine. But which customer education marketing moves matter most? Find out on this mini-podcast...

Personalized customer education is powerful stuff. But until now, personalization has been complex and costly to deliver at scale. Here's how automation helps...

How can you successfully scale customer training — and why does this matter? Check these proven ways to drive engagement and retention with help from an LMS

What's top-of-mind among customer education professionals these days? Join Analyst John Leh and industry leader Kristine Kukich as they compare notes from the recent CEdMA Conference

What is customer education? Why should businesses pay close attention to this hot trend? Find out from a leading practitioner on this episode of The Talented Learning Show!

For digital transformation success, companies need to abandon preconceived notions about customers. Instead, be experts at learning customers' true needs, preferences and behaviors.

Price points should reflect the cost of the core product, the perceived value of educational content, the level of expected demand and competitive pricing pressures. More complex products naturally command a higher price for related education.

For years, I've said that connecting employee learning with business impact doesn't have to be a mind-bending challenge. In response, training professionals often ask me to illustrate what I mean. The following story from my personal life is a good example. Recently while traveling in Santa Barbara, California, we visited two high-end wineries with friends. [...]