customer success

The sheer volume of solutions that define the broader marketing technology landscape has ballooned from only 150 in 2011 to nearly 7000 this year, according to Scott Brinker at ChiefMartec.com.

How does customer education lead to customer success? What metrics matter most? And how can a specialized learning system help? Find out on this episode of the Talented Learning Show!

Defining the "what, when, where, how and why" of key user scenarios will inform the learning experiences you develop, then you can craft appropriate communications to drive the right audience to the right content at the right time.

Customer education (aka customer learning or customer training) is more than just teaching people about how to use features of a product or service they’ve purchased, it’s also about helping them understand related best practices, demonstrating the product’s value-add, and communicating about why and how it helps them achieve their specific objectives.

Why do organizations invest in customer training initiatives? And what factors should decision makers consider when developing, delivering and measuring the business impact of customer training? Listen to The Talented Learning Show

Many low-cost marketing automation tools and marketing-savvy learning platforms now support specialized packaging, pre-scheduled content subscriptions, coupons, discounts, bundles, branded promotions and more.

Here's the most important distinction to keep in mind: Departments that care about educating external audiences are not investing in these programs because compliance rules require it but because these learning programs lead to a direct, measurable business impact.

Offering extended enterprise learning is about helping your corporation (large or small) increase overall sales revenue, improve profit margins and stay ahead of competitors in a challenging global marketplace.

Consider creating training modules which are, in effect, focus group vehicles. Introduce your customers to the product ideas you are considering through online training, and leverage embedded surveys, quizzes, social media, and mobile enablement technologies to have conversations with your customers.

Too often, software companies overpromise and underdeliver - and it shows up in the onboarding process. Here are 6 customer onboarding mistakes successful software companies avoid.