customer success

Attraction Marketing Tips For Extended Enterprise Learning Success

June 12, 2018

Attraction marketing for extended enterprise learning - Tips from independent LMS analyst John Leh

Are you responsible for marketing educational content to customers, channels partners or other audiences that operate outside of your organization? If so, how easy is it for you to connect with these audiences and convince them to engage [...learn more...]

Learning The Language of Customer Education: A Pocket Guide

February 12, 2018

Customer Education Terms: Top Terms for Customer-Focused Learning Professionals

You like potato and I like potahto You like tomato and I like tomahto Potato, potahto, tomato, tomahto Let’s call the whole thing off! I get it. We’re living in an increasingly customer-centered world. But what I don’t always [...learn more...]

Podcast 2: Linking Customer Training and Business Success – With Sandi Lin of Skilljar

January 30, 2018

Podcast - How to link customer training with business success - listen to the Talented Learning Show with learning tech analyst John Leh

Why do organizations invest in customer training initiatives? And what factors should decision makers consider when developing, delivering and measuring the business impact of customer training? Listen to The Talented Learning Show [...learn more...]

How to Attract a Loyal Learning Audience, Even on a Tight Budget

October 20, 2017

How do you attract the right learning audience for your instructional content? Try these budget-wise inbound marketing tactics

“If you build it, they will come.” We all know this iconic line from the classic film, Field of Dreams. But if you sell educational content, you know this kind of wishful thinking won’t grow your business. You can design training [...learn more...]

Customer Education: How Smart Technology Companies Lock-In Value

October 10, 2017

How Well Do You Know Your Customers? In this era of data-driven marketing, successful businesses have learned that the more you know about your customers, the more your company is bound to grow. It’s a fact. As Forrester Research confirms, [...learn more...]

Extended Enterprise Learning: Can You Get There From Here?

June 28, 2017

How do you extended enterprise learning program? 5 challenges HR-minded learning organizations face

Are you an HR or L&D professional trying to figure out how to expand your training programs to customers, channel partners or others outside of your organization’s walls? Are you asking yourself, “Where should I start? What [...learn more...]

Extended Enterprise Learning Takes Center Stage

June 13, 2017

Extended enterprise learning is gaining momentum among employee-focused corporate learning professionals. Why and how is this affecting learning technology? Independent analyst John Leh explains

When we founded Talented Learning four years ago, we set out on a mission to map the world of learning management technology. Hundreds of new platforms were flooding the market and as a former long-term LMS sales executive, I knew this landscape [...learn more...]

Customer Training: 5 Reasons to Put Them “In the Know”

November 8, 2015

By Gauri Reyes, frequent contributor to the Daily Mindflash blog Often, we think of corporate online training as synonymous with employee development. Certainly, internal training is critical, especially in such learning areas as onboarding, [...learn more...]

6 Customer Onboarding Mistakes to Avoid

January 18, 2015

What Customer Onboarding mistakes should you avoid, to ensure a successful customer experience? Check this advice from guest author Jason Silberman

By guest author Jason Silberman Onboarding new customers to your software can seem like a daunting task, especially in the era of ever-growing customer expectations. If onboarding is slow, unattended customers will wander off to competition, and [...learn more...]

How To Measure Customer Learning ROI

October 16, 2014

Why educated your customers about your products and services? Learn about customer learning ROI from independent analyst John Leh

If our previous post on The Business Case for Customer Learning piqued your interest in the benefits of educating customers, this post will show you how to build a rationale to obtain funding for customer learning initiatives. Organizations that [...learn more...]

The Business Case for Customer Learning

September 14, 2014

Customer Learning: What's the business case?

In corporate America, organizations have been training customers for decades. Buy a new piece of construction machinery and the manufacturer will send out a trainer. Buy complex enterprise software (like an old-school talent management LMS), and the [...learn more...]

Caspio: A Case Study on Customer eLearning and Marketing

March 14, 2014

Customer elearning and marketing - a slice of life example from Talented Learning CEO and lead analyst John Leh

If you’re a regular reader you’re probably aware that I’m a practitioner and fan of lifelong learning. I love learning everything about everything from astronomy to history to geology to tree farming. There’s a list of [...learn more...]