customer experience

For years, I've said that connecting employee learning with business impact doesn't have to be a mind-bending challenge. In response, training professionals often ask me to illustrate what I mean. The following story from my personal life is a good example. Recently while traveling in Santa Barbara, California, we visited two high-end wineries with friends. [...]

The sheer volume of solutions that define the broader marketing technology landscape has ballooned from only 150 in 2011 to nearly 7000 this year, according to Scott Brinker at ChiefMartec.com.

How does customer education lead to customer success? What metrics matter most? And how can a specialized learning system help? Find out on this episode of the Talented Learning Show!

Customer education (aka customer learning or customer training) is more than just teaching people about how to use features of a product or service they’ve purchased, it’s also about helping them understand related best practices, demonstrating the product’s value-add, and communicating about why and how it helps them achieve their specific objectives.

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Here's the most important distinction to keep in mind: Departments that care about educating external audiences are not investing in these programs because compliance rules require it but because these learning programs lead to a direct, measurable business impact.

Too often, software companies overpromise and underdeliver - and it shows up in the onboarding process. Here are 6 customer onboarding mistakes successful software companies avoid.

As you pursue each new program, you can predict and then demonstrate actual improvements in customer experience, loyalty, revenues and/or profitability. 

If you have been doing your job establishing your network on LinkedIn, almost every prospect is in your first or second-degree network unless you are just starting out.

Caspio is a great example of the contrast between learning for customers versus employees. Find out how Caspio won me over with an approach that nearly caused me to purchase this solution.